Course - Overview

The first year will be common for all students, orienting them to the fundamentals of the media and communication industry. The first two semesters will ensure that the learners are exposed to the different facets of the $22.28 billion Indian media & communication industry.

At the end of the first year, students can choose any of three available pathways – (A) Multimedia Journalism, (B) Entertainment, and (C) Brand Communication. This is when students delve deep into their chosen areas.

During the first common year, individuals will study the eight basic areas of media and communication: (A) Fundamentals of Visual Communication, (B) Communication Theories, Models, Management & Media Laws, (C) Media Research and Applications, (D) Multimedia Content Development, (E) Multimedia Audio & Visual Production, (F) Consumer Behaviour & Audience Studies, (G) Integrated Brand & Marketing Communication, and (H) Digital Communication.

Students who leave the course after the successful completion of the first common year will receive a Basic Diploma. Students who successfully complete both years will receive a Specialized Professional Diploma in any of these three pathways.

(A) Multimedia Journalism: The first-of-its-kind course in India, this programme primarily focuses on media-neutral journalism across all media platforms. Along with conventional print and electronic media journalism, this course specifically emphasises on new media journalism. The idea is to inculcate the requisite skills amongst the learners to seamlessly narrate stories across all viable platforms – offline (print), online (web), on air (radio and television) and mobile.

The covered areas include (i) Television News, Radio, & Documentary, (ii) MoJo & Convergence, (iii) Photography & Entrepreneurship, and (iv) Investigative & Development Reporting.

(B) Brand Communication: A uniquely developed course that covers all the aspects of brand communication (online, offline, on air, on ground, and mobile). The course will help students develop the skills required to improve brand communication and help them market effectively. These include the verticals of advertising, public relations, events management, digital marketing & branding, and direct marketing communication.

The covered areas include (i) Brand Management, (ii) Digital Branding & Convergence, (iii) Advertising & Entrepreneurship, and (iv) Events, Public Relations, & Development.

Faculty

Prof. Chowdhury is an eminent media academic who currently heads the School of Media at Pearl Academy. He has established himself as a distinguished personality in the field who has spearheaded some of the finest media institutes in the country. He is known for his comprehensive research and remarkable learning techniques, which can be seen in the fact that he introduced the concept of convergence in media education.

Career Path

Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.

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  • Content Creators

  • Research & Documentation Journalists

  • TV Correspondents & Editors

  • Screenwriters & Producers

  • Online Journalists

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