Owner, Design Directions Pvt. Ltd.
A graduate of India’s premier design institute, National Institute of Design (NID), Satish founded Design Directions Pvt Ltd in 1988 with his better half Falguni, also a graduate of NID Ahmedabad. Design Direction’s focus is on brand strategy, industrial design, visual communication and user interface design. It combines design, technology, aesthetics and relevant materials to create an impact on industrial, medical, electronic and consumer products.
Satish is a recipient of several local and international awards. He won the Design of the Decade Award, instituted by the Industrial Designers Society of America, for a low-cost water filter designed for the Tata Group. He also recently received a Red Dot Award in Germany and a ‘G’ Mark (Good Design Mark) in Japan for an indigenously designed solar-based computing device titledMobiliz.
Satish has been a jury member on several design award committees, local and overseas. He is a founder member of the Association of Designers of India (ADI) and is a past member of the India Design Council (IDC). He is also a member of the Confederation of Indian Industries (CII) committee on design and the Chairman of the design committee at the Mahratta Chamber of Industries of Commerce and Agriculture. He has been invited to speak at many national and international design conferences.
Through his work, Satish has succeeded in raising awareness towards design in hardcore engineering sectors and prove to them by sheer market success, the importance and benefits of industrial design. He has designed and launched over 650 products in the Indian and international markets for a host of clients, ranging from the small-scale to the heavy industry sector.
Some of Satish’s products are sold in over 40 countries. He holds many patents and design registrations, most of which have been licensed.