Duration : 03 Years

Eligibility : 10+2 in any discipline with minimum 50% marks

Location : Delhi-NCR (West) and Mumbai


Course Overview

The 3 Year UG Pathway – in today’s rapidly expanding media that has unified the entire global community, there is a growing need for multi-skilled communicators. Journalism & Mass Media program helps students learn the importance of creating and contextualizing message for the masses and choose media platforms thoughtfully. This course offers a new age, design-based, digital and tech savvy mass media program – unique in the country.

Its international curriculum and focus on special interest modules will give its students an edge in the industry. Students will be initiated with the understanding of traditional print media and its different forms of writing. They will gain inputs in history of media communication, Culture & Society, Politics & Media, Economic & Business to provide contextual support and form the base for reporting and further learning.

The content will focus on global issues, and worldwide communication (Developing Nations vs Developed Nations). This will be supported with international exposure through overseas exchange credited in the curriculum. Students will be exposed to the principles & practices of public relations, advertising principles and strategies with emphasis on account planning, PR writings & media relations.

Digital Media & Technology will follow next with introduction to digital journalism and help students develop their independent voice through broadcast and online mediums. Students will also explore the principles, mechanics, techniques, tools, processes, and aesthetics of television and online production. The technical studies will introduce students to the technical and operational basics of audio, video, and multimedia production.


Career Option – Journalism and Mass Communication students emerge as dynamic professionals qualified to offer the most effective and commercially viable communication solutions for the fashion and lifestyle industry.

  • Content Creators
  • Research & Documentation Journalists
  • TV Correspondents & Editors
  • Screenwriters & Producers
  • Online Journalists
Bharti Tewari
FBLR
To study the different factors which affect the sales of a brand
Himantika Malik
PGFM
“To analyze and design standard operating procedures for designers based in Delhi and NCR”
Pal Kaur
FLBM
A Study Of Consumer Behaviour Of Youth Towards Fast Fashion Brands In Delhi/Ncr
Akanksha Rawat
MAFMG
Evolving luxury markets in emerging luxury hotspots visa-a-vis exploring further retail prospects in India.
Swarnali Mitra
MAFMG
Dynamics of ethical cosmetics
Rizul Sharma
FBMM
Research study on growth of talbot's in li & fung
Arjuban Bhatia
FBLR
To study the different factors which affect the sales of a brand
Ridhimaa Chandok
FBMM
“Probable redesigning of the user interface to make it consumer engaging”
Nikita Ginglani
FLBM
Impact Of Growing Mall Culture In Youth: A Comparative Study Of 3 Malls In Delhi/Ncr
Anubha Sharma
MAFMG
Fashion re-consumption: A solution wasted fashion
Tanaya Seth
MAFMG
Impact of a financial crisis on the luxury sector
Sakshi Garg
FBMM
Alignment of the storefront of snapdeal
Apurva Kotwal
FBLR
To study the different factors which affect the sales of a brand
Shyambhavi Gulati
FBMM
“Determination of the change in Cotton prices and how it is affecting costing of woven garments in GAP”
Nakul Aggarwal
FLBM
To Study Fabric Dyeing Defects And Their Cause
Anukriti Bansal
MAFMG
Lingerie Industry in India: A critical analysis
Aanchal Rathi
FBMM
To do a feasibility study of converting the buyer sample into production friendly sample
Srija Sarkar
FBMM
E-commerce market penetration of an established home decor company
Akriti Ahuja
FBLR
To study the different factors which affect the sales of a brand
Kanika Khanuja
PGFMG
“An empirical study on seller relationship management in B2B e-marketplaces in India”
Karishma Sondhi
FLBM
To Explore The Scope Of Prêt Lines By Fashion Designers To Reach More Customers
Aradhika Gautam
MAFMG
Role of fashion blogs as influential trendsetters in fashion industry
Aayushi Vashisht
FBMM
Understand and expand the window panel/curtain business for Indian Inc.
Sana Jhamb
PDPRE
Asin-Rahul wedding
Natasha Joshi
FBLR
Mapping of customer experience to increase the online business
Kanupriya Daruka
PGFMG
“Optimizing mobile merchandising for Snapdeal App”
Karan Aroraa
FLBM
Challenges Of Supply Chain Management In Small Scale Garment Industry In India
Chehal Gulati
MAFMG
Cellebrity: “From celebrity to eponymous designer label”
Himanshi Kalra
FBMM
Lead time reduction and feasibility of speed model in kohl's at li & fung
Shaina Gupta
PDPRE
Magnetic Field Event
Kunal Agarwal
FBLR
To understand the aggressive pricing policy
Shivika Sehgal
PGFMG
“Relaunch of footwear brand BATA as BATA Premium”
Jyoti Pathreja
FLBM
Study On Indian Consumer Perception On Fashion Retail Brands Adopting Csr Initiatives
Hiya
MAFMG
Brand loyalty as a competitive advantage for e-retail in India
Ayushi Agrawal
FBMM
To study the challenges faced by the export house in production process
Vriti Mahajan
PDPRE
Pre wedding party - with Mallika Abichandani
Kritika Chandhok
FBLR
To explore the opportunity for expansion
Swati Agarwal
PGFMG
“Strategic Analysis of vendor development for Dilli Haat, Janakpuri”
Ravi Karan Arneja
FLBM
To Study Consumer Perception Of Brand Essence In Men's Ethnic Wear Market In India
Khushboo Kanodia
MAFMG
Dynamics of brand heritage: An analysis of its significance to the indian luxury clientele
Astha Sharma
FBMM
Lead time compression
Sheenam Goel
PDPRE
Pre wedding party - with Mallika Abichandani
Kajal Aggarwal
FBLR
To analyze the merchandise
Agnivesh Kumar
FLBM
“A study on the Indian consumer perceptions.”
Ritika Jain
FLBM
How Indian Fashion Brands Use Csr To Build Brand Equity
Krati Malik
MAFMG
Impact of mobile marketing on consumer's buying behaviour
Anshu Shah
FBMM
Introduction to leather and defects in leathers
Chinar Ghorawat
PDPRE
Landmark Dalmia wedding
Gurasees Pasricha
FBLR
To suggest effective measures to increase sales
Anand Banik
FLBM
“To explore the impact of MAKE IN INDIA initiative in the Apparel industry.”
Sanjot Kaur Chhabra
FLBM
To Study The Scope Of Feasibility Of Brand Extension Into Kids Innerwear
Naina Mital
MAFMG
Email Marketing : An empirical analysis of its influence on consumer attitude
Ancy James
FBMM
Merchandising problems faced by garment industry and ways to solve it
Anmol Golecha
PDPRE
Nestle Gurgaon
Shveta Kaur
FBLR
To identify the gap in customer satisfaction and brand
Kartik Verma
FLBM
“Assuage Mom”
Sarabjot Singh Arora
FLBM
Brick And Mortar Vs E-Retail: An Analysis
Pareena Arneja
MAFMG
Impact of brand placement in movies on brand promotion and sales
Akansha Vasudeva
FBMM
Growth prospect of new designer wear brand diva'ni
Priyanka Goyal
FBLR
To study the effectiveness of the VM campaign
Abhijeet Singh
FLBM
To Set Up Green Factory For Garment Manufacturing In Rural Areas Of Rajasthan
Shiney Sharma
FLBM
Waste Water Management In Clothing And Textile Industry
Parul Mahajan
MAFMG
Impact of brand-name clothing on self-perceptions of the wearer
Khushboo Daga
FBMM
Reasons for sample rejection
Priyanka Dogra
FBLR
To create brand awareness through Digital Media Marketing
Adish Pathak
FLBM
Pre-Production Delays In Garment Industry: A Focus On Buying House
Shubham Arora
FLBM
To Study The Impact Of Better Interactive Features In An Apparel Online Store
Pooja Singh
MAFMG
Sustainable packaging: An analysis of its impact on consumer of cosmetic industry
Krati Jain
FBMM
To study and analyze the application of social media marketing
Pallavi Krishnan
FBLR
Standardisation & Campaign designer
Aditi Sikka
FLBM
Factors Influencing Clients Buying Behaviour Towards Luxury Goods
Smridhi Seth
FLBM
Implications Of Semiotics On Brand Equity
Richa Chari
MAFMG
Imapct of emotional intelligence on consumer impulsive buying behaviour
Kriti Pathak
FBMM
Research study on leathers and leather belts
Zenia Ghura
FBLR
To study, design & implement range plan for brand
Ainam Ashfaque
FLBM
Utilization Of Digital Medium For Brand Building By The Fashion Brands In India
Srishti Taneja
FLBM
Social Compliance In Medium Size Export Units
Riddhi Soni
MAFMG
Use of feminism as a marketing tool
Lavinka Channa
FBMM
Losses incurred by export house and buying house
Nishant Aggarwal
FBLR
Analusing the business for more growth
Ankit Singla
FLBM
To Study The Lifecycle Of The Denim And Minimize It's Wastage
Surbhi Singhal
FLBM
Comparison Between Generation X And Generation Y
Shweta Wadhwa
MAFMG
Dynamics of fashion and changing perception of indian youth: An analysis of Zara & Forever 21
Meghna Arora
FBMM
To analyze and design the marketing strategies for a designer label
Divya Babbar
FBLR
To study gap analysis on the customer
Swati Arora
FBLR
Exploring the impact of training
Pooja Sahajwani
FLBM
Scope Of Indian Textile Crafts And Its Promotion
Aanchal Sharma
MAFMG
The impact of website design in building trust in consumers
Sonam Kansal
MAFMG
Loyalty program (psychological & economical benefits): Analysis on gender preferences
Palak Wadhwa
FBMM
Study of customer preferences of benetton's women's wear category & competition mapping