A product designer from NID, he specializes in product design & development, product engineering & planning and customer mapping. He has over 18 years of experience in electronics, entertainment, domestic appliances and gadgets. He quit as AGM (Research and Product Development) to start a design consultancy. He has worked with reputed clients like Whirlpool, Luminous, Hyundai Powertronic, Symphony, Bajaj, Usha Appliances and Videocon. He moved on to academics as Visiting Faculty with School of Planning and Architecture Delhi. He has been associated with MIT School of Design–Pune, DJAD-Coimbatore, IILM-Gurgaon, NIFT -FA & LS Delhi and IICD-Jaipur.