Rita, a committed and dedicated professional, has evolved from a graphic designer to Creative Art Director and UI/UX designer. With strong design skills in advertising, branding, managing teams, and about 18 plus years in the Digital/Online space, she believes that a team is a strong bond between people of various departments who come together and deliver a solid product. Designers/wire framers/Techies/programmers all have to be in the same space and think alike. Creating wire frames, engaging the user, checking the structure, content flow, combined with the ability to think ahead for the brand and use it effectively for responsive designs and adapt it for multiple devices across platforms like PCs, tabs, phones using multiple fluid grids. She has won several awards including Silver and Gold Advertising Club Awards for best website and best integrated campaign ARG, FICCI BAF awards for Best Corporate Branding.
Rita has handled big brands like Pepsi Co India and Unilever and clients from web to social media, adapting brand guidelines to finding customized solutions. She looks forward to imparting this knowledge to young aspirants.
Art and design are a passion, overlapping with individual expression, creativity, user behavior, art therapy, sciences, and a need to research topics on design obstacles which will further help the design community with an updated course in human computer interaction.
Her objective in life is to create a platform where all creative people, writers, artists, designers come together to chat, connect, interact or unwind, be inspired or motivated and develop a positive attitude throughout life.