After graduating in Bachelors of Fine Art (specializing in Applied Art) from College of Art, Delhi, he landed a brief stint with JWT Delhi. He then worked as an Art Director at Mixed Juice Design (with Nikki Duggal). He specializes in complete Branding Solutions, involving expansive brand design through print and digital media. His core strength lies in creative strategy development and illustrated graphics. Before joining Pearl, he worked as a design consultant collaborating with niche start-ups and Silver Monkey Communication, a reputed fashion PR agency based in Delhi. After all these years in the design industry, he decided to go back to basics and return the knowledge and experience he gathered over the years through academia, while resuming his personal study in design theory.