Shweta Minocha has been associated with Pearl Academy since October 2011 and during this time, her focus has been on research and teaching in the domain of fashion studies, communication skills and fashion journalism. Her interest includes 3D painting, social psychology of fashion and trend forecasting. She has worked in the past on numerous consultancy projects with TEXPROCIL, SRTEPC, SEEPZ, HHEC, etc., in the government sector and Alok Industries, Welspun Group, Trident Tndustries in the corporate sector. She enjoys reading, sports, trekking and photography.