Sriranjan is on a journey to explore the essence of design in our lives. After graduating in Fashion Design from NIFT Delhi, he gained experience in leading export houses catering to every corner of the globe and has designed for various levels of domestic market in his studio.

From trade shows in Paris to narrow bylanes of craftsmen in Shahpur Jat to the myriad printing process in Jodhpur, he has always experienced this confluence of design, fashion and business. On a constant endeavour to establish the network between the burgeoning domestic market and challenging international fashion scene, his quest continues.