To study and analyze the application of social media marketing as a promotional tool for a designer based company.

The project titled “To study and analyze the application of Social Media Marketing as a Promotional tool for a designer based company TAIKA by Poonam Bhagat”. This studyhelps us to understand the effect of promotional strategy which is responsible for attracting customers towards the brand and to understand the promotional activities of designer based organization in Delhi. Along with the offline store in the market across the country, the company has tie knots with online companies, to serve business to customer model for shopping TAIKA’s products, where the customers could purchase products online without accessing the store. This project is based on recommendation for increasing the application of social media marketing as a promotional tool for the brand thereby increasing the awareness for this company. This project also focuses on the feasibility of application for Social Media Marketing for the brand TAIKA by POONAM BHAGAT. New technologies are at the heart of innovation and a broader awareness of technology and market trends it can itself become a powerful source of new and differentiating ideas for promoting Brand.Social Media Marketing for the brand are less about advertising and much more about creating, nurturing and developing a more direct relationship between individuals and the brand that serve. This isn’t for all brands. This isn’t for all consumers. This is (still) a massive opportunity for those who can rise above a traditional advertising strategy and this project focuses on all of the above criteria to get a border perceptive of this brand.