Dynamics of ethical cosmetics: An empirical study of how literacy level influences consumption of ethical cosmetics.

In a nutshell, ethics, or moral philosophy, asks fundamental questions of how human beings should live: what goals and values should we strive for, what is right and what is wrong, what is virtuous and what is wicked. An ethical norm has a direct effect on the personal mind of consumers. Sense of initiative and individuality is the ability to turn ideas into action.

Most people would agree that one should lead a good life, whatever the definition of the good life their particular belief systems propose. There is less agreement on actually why this is desirable. Even a level of education helps a person gain better understanding.

The survey elaborates how together the elements of ethics and the knowledge and self-actualisation can result into Ethical consumption. In 2015 we can claim that higher education or a level of standard education has a direct effect on the individual’s self-actualisation. Through this they are able to understand how ethical is a product or how ethically it is manufactured? Also at certain times a person’s education might be at a lower level but their social environment can be highly educated. This environment or social status has a direct effect on the purchase behaviour of the Individual.