EXPLORING THE IMPACT OF TRAINING IN A DENIM BRAND AND ROLE OF A TRAINER IN CREATING GOOD STYLIST.

Jeans has been an important item of clothing for many decades. Denim garments came into existence during the 18thcentury, a time when there was abundant production of cotton.. During the 19th century the garment was popularized by Levi Strauss, a well known name in the jean world. Denim clothing was manufactured by them for miners.

Levi Strauss is credited as the co-founder of the blue jeans,created in year 1853 in the wake of the California Gold Rush that had taken place a couple decades earlier.

Retail training methods help retail stores to increase the retail sales performance.Retail Training purpose is to clarify, in a realistic, truthful and meaningful way, precisely how each person can perform better. Training is done for connecting people with the objectives of the company within the framework of their own need to succeed and be recognized.Retail Training is about helping your company and its people become richer by revealing the truth about their performance, on an individual basis, so the Salespeople can focus on making their most significant improvements in the shortest period of time.

This paper explores why Training is important in a denim brand and different methods of training in Levi’s. Further the study tried to determine how training is effective in increasing sales and also studies whether its impact on improving the level of customer service.