Duration : 2 Year Pathway

Eligibility : Graduate in any discipline
Candidates with valid CEED 2016 score are eligible for direct Personal Interview along with evaluation of Portfolio.
CEED 2016 Qualified Candidates are not required to appear for Pearl’s Written Exam. They will be called directly for Personal Interview (including Portfolio evaluation)

Location : Delhi NCR (West), Mumbai


Course Overview

The 2 Year PG Pathway in Communication Design equips students for content development in diverse media like print media, motion graphics, film and television, photography, digital media, web and app design, and other interactive applications. It helps students to develop a personal and visual vocabulary using hand skills, artistic expression, and creative strategy, along with appropriate software tools. After a basic exposure to design thinking and conceptualization, the pathway follows a flexible elective curriculum covering a wide range of communication design specializations.

COURSE MODULE

Semester 1
Fundamentals of Art & Design

Design Context (Design Theories, Methods and Processes)

Image Creation (Visualization Techniques)

As the intake of students is from diverse backgrounds, the first semester focuses on initiating the student into the fundamentals of Design Concepts and Processes starting by educating them about the fundamentals of art & design.
Semester 2
Introduction to Print

Introduction to Audio Visual

Introduction to Interactive Media

In the second semester, the students are given domain –specific inputs on the various specializations available within Communication Design. Students will be taught the basics of the Print Media through Graphic Design, Colour, Typography, etc. Similarly in Audio Visual Media, they will study basics of Narrative, Film, TV, Animation, etc. They also have the option to study overseas at Domus Academy, Milan.
Semester 3 and Semester 4
The final year is comprised of an Industry Internship, a Live Project and their Final project.

Careers in Communication Design by Michael Dotolo, Interactive Media Designer and Area Head, School of Design at Pearl Academy


Q: Tell us something about Communication Design?

Communication design helps students to develop a personal and visual vocabulary using skills to build artistic expression, creative strategy and design thinking, along with appropriate software tools. It equips students for content development in diverse media like motion graphics, graphics, moving image, which can be applied to video and film production, web and app design, and other interactive media.


Q: How is Fashion Media Communication different from Communication Design?

Communication Design and Fashion Media Communication are relatively two different fields. Fashion Media Communication provides students with skills required for communicating fashion through various media formats such as journalism (print, electronic or new media), events and promotions, visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations and creative writing in context of fashion promotion.

Whereas, Communication Design equips students with knowledge to create engaging content through two pathways. Graphic design is one pathway which develops a professional knowledge of print and digital media through branding, packaging and corporate design, book and magazine design, exhibition design, typography, etc. The second pathway, Interactive and Digital design allows students to explore the possibilities of designing with a variety of time-based media types, like moving image, animation, and sound with strong study of human behavior and interaction.


Q: What interesting jobs can be offered in Communication Design?

Communication Design is already a dominant creative professional field, which reflects a set of skills that are applied to specializations for a variety of job opportunities. One can choose to become a Graphic Designer / Print Designer / Exhibition Designer / Retail Space Designer / Art Director / Advertising Professional / Interactive Media / Professional or an Entrepreneur. As the field is growing, the industry demand for creative professionals in this creative domain is also growing in many new and exciting directions.


Q: What skill sets would give me a competitive edge in Communication Design?

To become a successful professional in Communication Design one needs to have a good understanding of developing concepts using the techniques of digital media production. The individual also needs to think creatively, be able to research trends and technological developments, and effectively plan project, which will involve a variety of media types. Additionally, networking, communication skills and knowledge of social media & marketing too plays a significant part in creation of a complete professional.


Q: How do I select the right design school for this course?

A student should definitely consider the faculty experience, employability, Industry exposure, international experience, and a fostering of entrepreneurship that is provided by an institute, before choosing a design school. On the other hand, the institute should also be forward looking and prepare its students for what’s coming next and not just what already exists. This is particularly true with communication design, where media and how it is delivered to the individual, evolves so quickly. Students must be trained for better tomorrow and should excel in a dynamic industry.

Career Pathways include

  • Graphic Design, Illustration, Advertising & Publication, Visual Branding & Display, Photography
  • Motion Graphics, Visual Effects, Animation, Game Design, Film & Television

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Aarushie Aks Bali Kingston University, London
Abhishek Chandra National Institute of Design (NID), Ahmedabad
Anisha Chand University for the Creative Arts, UK
Ankita Gupta Creative Circus College & University
Ankita Jain Pratt Institute New York, USA
Ankita Rajgarhia London College of Communication, UK
Ashna Khanna Polimoda, Italy
Copal Mathur Trinity College, Dublin, Ireland
Garima Sharma Nottingham Trent University, UK
Hitesh Singhal MICA, Baltimore, USA
Jaisika Nain Pratt Institute New York, USA
Mansi Midha International Centre of Photography
Meghna Dubashi Savannah College of Art & Design, USA
Prabhsimran National Institute of Design (NID), Ahmedabad
Prachi Jain Winchester School of Art
Prarthana Ahuja National Institute of Design (NID), Ahmedabad
Pritika Tuteja Appeared for CEED
Puneet Jain Domus Academy, Italy
Rajit Verma GIA, California
Rukmini Domus Academy, Italy
Sadhvi Thukral National Institute of Design (NID), Ahmedabad
Satabdi Jena Boston University
Shreya Sadan George Brown University, Canada
Shrutti Gupta NIFT Delhi
Simar Arora Raffles, Singapore
Simran Chopra National Institute of Design (NID), Ahmedabad
Srishti Gupta Savannah College of Art & Design, USA
Tanushree Chawla Domus Academy, Italy
Vandani Vohra University of Southampton
Vrinda Lekhi Academy of Art University, San Francisco USA
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