Duration : 2 Year PG Pathway

Eligibility : Graduate in any field

Location : Delhi NCR (West & East), Mumbai

Certification: Apparel Made-ups & Home Furnishing Sector Skill Council (AMHSSC)


Course Overview

This program is a two-year comprehensive, holistic industry-oriented pathway that trains the students to develop as professionals and entrepreneurs in the field of marketing and/or merchandising by providing extensive knowledge and technical, behavioral skills in the core functional areas of Merchandising, Marketing, Branding, Integrated Marketing Communications, Product Development, Sourcing and Range Planning. Pearl Academy trains students to be professionals who have the capacity to conceptually and critically think and analyze complex problems to propose intelligent and compatible solutions in the domain of fashion business.

COURSE MODULE

Level 1 Introduction to Fashion This module enables the student to understand the overview of global fashion and lifestyle industry. It has been designed in a way that it encompasses the gamut of fashion value chain, raw materials to retailing and basic marketing principles. It also provides knowledge and understanding of the fashion design process, communication channels, terminology, fibers, yarns, fiber construction and fabrics qualities and their applications in fashion products. It will help them acquire and develop an understanding of design and market perspective on all levels of the fashion merchandising and production.
  Business Environment-I This module is devoted into acquiring comprehension of business functions such as finance, accounts & economics. It also aims to provide an understanding of the processes of management, the needs and contexts of organizations and the contribution of the main business functions to the organization’s objectives. The purpose of this module is to begin the development of an integrated understanding of critical perspective of management and organizations and of the functional areas.
  Business Research This module provides the opportunity for debate, in-depth research, analytical ability to investigate consumers, markets and statistical techniques and subsequent analysis of situations for decision making.
  Business Communication This module strives to develop capacity to communicate ideas, meanings, messages and information through discussion, presentation, critique, writing, noting, annotation, reporting, and essaying. It also serves to inculcate ICT capacities across basic and semi-specialized software.
  Design Thinking This module aims to develop in students an appreciation and understanding of what design contributes to business. It introduces students to the fashion sector by taking a creative and exploratory approach to basic practice based research while exploring broad based fashion and design issues. It enhances understanding of cultural, social and political change to design innovation. Cross module assessment in the semester will facilitate the integration of subject matter across the four modules.
Buying and Production Processes This module will acquaint students with the core functions of Merchandising and Vendor development which includes merchandising operations. It also familiarizes the students with the supporting software’s and systems.
  Business Marketing and Communication Design This module facilitates the student to understand the concepts of marketing, branding, and digital marketing and its practical applications.
  Advanced Business Research This module will facilitate the students to conceptually understand advanced marketing research techniques, designs, tools to formulate for marketing strategies and plans for fashion business. This module also helps them to develop analytical skills through application of statistical tools. Cross-module assessment will enable the integration of subject matter across the four modules.
  Business Environment II This module facilitates learning of various concepts and skills required for the utilization and development of human resources and industrial relations for organizational effectiveness. It will also help the student’s ability to analyze the financial and economic environment including financial statements, accounting statements, valuation methods and investment.
  Summer Internship After year 1, students undergo 8 week summer internship in industry.
Level 2 Strategic Fashion Marketing and Merchandising This module will familiarize the students with advanced strategic concepts and applications of Marketing and Merchandising.
  Entrepreneurship & Project Management This module will facilitate students to ideate an entrepreneurial project and manage issues related to it.
  SCM & Business Intelligence This module facilitates the students to understand the crucial role of supply chain management to increase their efficiency and productivity in order to build a competitive advantage and business analytics skills.
  Overseas Exchange / Internship In this module, the student will get an opportunity to undertake an overseas exchange or an Internship with a fashion and lifestyle brand for 8 weeks
  Industry Project At semester 4, students have an in-depth and systematic understanding in applied areas and can work with theoretical and research based knowledge. The student is ready to undertake industry tasks with minimum guidance. The student will be engaged in professional practice and an industry linked live project or industry analysis projects.

Career Path

  • Product Merchandisers
  • Product Managers
  • Retail Buyers/ Sourcing Manager
  • Category Managers
  • Sales Managers

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Amrita Chandok IIT, Delhi / IIFT, Delhi
Ankit Behl Jaipur National University
Anubha Rajpal Istituto Marangoni, London
Anupam Kapoor NIFT Delhi
Apoorva Behal Istituto Marangoni, London
Arushi ICFAI, Gurgaon
Avisha London College of Fashion, UK
Bhavna Kapoor NIFT Delhi
Gunika Sanan University of Winchester (School of Art), UK
Mehak Khanna Istituto Marangoni, Italy
Nitya Soni Istituto Marangoni, Italy
Payal Taneja NIFT Delhi
Prakriti Sardana Fashion Institute of Design & Merchandising (FIDM), Los Angeles, USA
Pranav Sachdeva Domus Academy, Italy
Sakshi Khera Istituto Marangoni, London
Samish Jain Istituto Marangoni, Italy
Siddharth Gupta Golden Gate University, USA
Silkina Kothari University of Winchester (School of Art), UK
Sukrit Bagchi Domus Academy, Italy
Swati Gupta NIFT Delhi
Varun Handa Indian School of Business
Vidhi Nagpal Amity University

Student Work 2016


Student Work 2015

Meghna Arora
FBMM
To analyze and design the marketing strategies for a designer label
Himantika Malik
PGFM
“To analyze and design standard operating procedures for designers based in Delhi and NCR”
Palak Wadhwa
FBMM
Study of customer preferences of benetton's women's wear category & competition mapping
Ridhimaa Chandok
FBMM
“Probable redesigning of the user interface to make it consumer engaging”
Rizul Sharma
FBMM
Research study on growth of talbot's in li & fung
Shyambhavi Gulati
FBMM
“Determination of the change in Cotton prices and how it is affecting costing of woven garments in GAP”
Sakshi Garg
FBMM
Alignment of the storefront of snapdeal
Aanchal Rathi
FBMM
To do a feasibility study of converting the buyer sample into production friendly sample
Srija Sarkar
FBMM
E-commerce market penetration of an established home decor company
Aayushi Vashisht
FBMM
Understand and expand the window panel/curtain business for Indian Inc.
Himanshi Kalra
FBMM
Lead time reduction and feasibility of speed model in kohl's at li & fung
Ayushi Agrawal
FBMM
To study the challenges faced by the export house in production process
Astha Sharma
FBMM
Lead time compression
Anshu Shah
FBMM
Introduction to leather and defects in leathers
Ancy James
FBMM
Merchandising problems faced by garment industry and ways to solve it
Akansha Vasudeva
FBMM
Growth prospect of new designer wear brand diva'ni
Khushboo Daga
FBMM
Reasons for sample rejection
Krati Jain
FBMM
To study and analyze the application of social media marketing
Kriti Pathak
FBMM
Research study on leathers and leather belts
Lavinka Channa
FBMM
Losses incurred by export house and buying house

Testimonials