Course - Overview

Pearl Academy’s intensive two-year course in Branding and Digital Media will train you to tell a story of the brand through digital channels such as social media, portals, websites and mobile applications. According to our academic research, this is the only course in India that trains you in critical skills to become a brand communicator who can effectively cut the clutter in this wired and hyper-connected digital world.

Especially, in last two years, games and mobile apps have emerged as the most prolific form of digital media branding. Studies show that people look at their cell phones for 42% of the time when they are awake. However, the attention span for mobile content is lower than desktops and laptops. Hence, the curriculum for Branding & Digital media focuses on creating content-based digital branding solutions. You will be trained by industry practitioners to generate original and creative content through social media and mobile apps.

You will study modules that will expose you to Fundamentals of Digital Media, Social Media, mobile applications with specialised technology that will train you on the highly specialised digital technology labs to drive engagement online. The course encourages individual and group approaches to frame creative brand communication solutions and formulate diverse ideas.

You will get to learn content development, brand communication, digital media trends and branding from stalwarts in the industry and professors from leading international universities of UK, Germany, Singapore and Australia. The practical work throughout the course is supported and enhanced through masterclasses, seminars, workshops, tutorials and opportunities for professional practice.

The course content is internationally benchmarked with core modules such as :

  • The Future of a Brand
  • Digital Culture & Media Innovation
  • Brand Communication & Digital Trends
  • Transmedia Storytelling
  • Social Media : Instagram, YouTube and influencers
  • Emerging Media & Mobile
  • International Lab
  • Live Industry Project

You may develop new ideas and apply theories through your engagement with several live industry / brands projects during the course tenure, which may culminate in the real-time test of deliverables through different media platforms.

A great way to jumpstart a lucrative career of the future in all aspects of digital media especially mobile screen as a medium. The Branding & Digital Media postgraduate course opens up several coveted jobs and entrepreneurial opportunities.  

Pearl Academy’s alliances, partnerships with professional practitioners, industry bodies and brands will give you opportunity to develop your own network of professional contacts.

Graduates will be able to pursue careers in the digital media industry as lead content developers, content writers, digital media strategist, youtubers, instagrammers, influencers among others.

Career Path

Entry-level management positions at

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  • Brand Management and Communication companies

  • PR Agencies

  • Creative agencies for Digital media

  • Digital Media arms of traditional media such as HT Media, NDTV.com, Times Internet

  • Advertising and PR companies in digital media

  • Online Entertainment

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