Course - Overview
The first year will be common for all students, orienting them to the fundamentals of the media and communication industry. The first two semesters will ensure that the learners are exposed to the different facets of the $22.28 billion Indian media & communication industry.
At the end of the first year, students can choose any of three available pathways – (A) Multimedia Journalism, (B) Entertainment, and (C) Brand Communication. This is when students delve deep into their chosen areas.
During the first common year, individuals will study the eight basic areas of media and communication: (A) Fundamentals of Visual Communication, (B) Communication Theories, Models, Management & Media Laws, (C) Media Research and Applications, (D) Multimedia Content Development, (E) Multimedia Audio & Visual Production, (F) Consumer Behaviour & Audience Studies, (G) Integrated Brand & Marketing Communication, and (H) Digital Communication.
Students who leave the course after the successful completion of the first common year will receive a Basic Diploma. Students who successfully complete both years will receive a Specialized Professional Diploma in any of these three pathways.
(A) Multimedia Journalism: The first-of-its-kind course in India, this programme primarily focuses on media-neutral journalism across all media platforms. Along with conventional print and electronic media journalism, this course specifically emphasises on new media journalism. The idea is to inculcate the requisite skills amongst the learners to seamlessly narrate stories across all viable platforms – offline (print), online (web), on air (radio and television) and mobile.
The covered areas include (i) Television News, Radio, & Documentary, (ii) MoJo & Convergence, (iii) Photography & Entrepreneurship, and (iv) Investigative & Development Reporting.
(B) Brand Communication: A uniquely developed course that covers all the aspects of brand communication (online, offline, on air, on ground, and mobile). The course will help students develop the skills required to improve brand communication and help them market effectively. These include the verticals of advertising, public relations, events management, digital marketing & branding, and direct marketing communication.
The covered areas include (i) Brand Management, (ii) Digital Branding & Convergence, (iii) Advertising & Entrepreneurship, and (iv) Events, Public Relations, & Development.
Mr. Viveck Vaswani, Actor, Producer, Teacher, Writer, and the man who famously gave Shahrukh Khan his big break in Bollywood. An alumnus of Campion School and Cathedral and John Connon, Viveck started off with acting in India's first TV soap opera 'Khandaan'. He then produced a Marathi film called 'Kis Bai Kiss', and a major television serial called 'Nai Dishayen. He has acted in more than a 100 films and numerous television shows. He has produced 13 films and 2 television shows. Viveck Vaswani has been Advisor/ Consultant/ Strategist to a number of established companies as well as startups in the entertainment business.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.
Create content across a whole host of media, utilising everythng you've learnt in this course.
Research & Documentation Journalists
Put your journalistic skills to the test as you research and document facts and figures to form hard-hitting news pieces.
TV Correspondents & Editors
Either become the face that reports breaking news stories or work behind-the-scenes to ensure compelling content.
Screenwriters & Producers
Write scenes and produce content by applying your mettle in Media & Communication.
Use the digital space to propagate news and information across a host of different verticals.