Course - Overview
In a world where everything is becoming experiential and image-centric, there is need of
trained individuals in visual literacy to generate brand & context-specific understanding
of Visual Merchandising and Display Design. This program is for people interested in
getting into the field of Commercial Display Design for businesses, which depends
extensively on appealing display systems.
The program is an 11-month Professional Certificate that enables students to acquire the
right set of skills and understanding to be successful in this sector.
The program will be in the form of workshops, studios with hands-on learning and Seminars.
The exposure of real-life problems will be given through live industry projects and
collaborations with other disciplines within Pearl Academy.
This program is open to applicants from all disciplines, including those who are not from
design backgrounds. As a part of the program, students undergo programs including
Design Fundamentals with emphasis on Human scale, proportion and Aesthetics,
Effective ways of problem-solving with design abilities, Communication & Branding,
Display Techniques and Practices, Visual Merchandising, Color, Décor, Lighting and
styling, Thematic strategies, among others. Students will also receive instruction in
design research to develop their ability to design solutions based on empathetic insights.
The purpose of this program is to enhance the design capability of students but also to
provide them with a thorough understanding of the commercial and business aspects of
Visual Merchandising and Display Design.
Our 360° comprehensive learning-based model opens up multiple avenues and opportunities for students.