Pearl Academy and Amazon enter into an exclusive tie-up to showcase talented alumni’s creations

Pearl Academy and Amazon enter into an exclusive tie-up to showcase talented alumni’s creations

~Amazon Fashion recognises young talent from Pearl Academy~

~Customers on can easily discover fresh and upcoming designers exclusively on The Designer Boutique - Pearl Academy ~

New Delhi, October 24, 2017: Pearl Academy and Amazon announced its exclusive initiative to showcase graduating students’ and alumni’s creations at the recently launched The Designer Boutique

at  As Pearl Academy celebrates its 25 years of nurturing creative minds, this tie up is special for budding designers who would now get the platform to take their creations to millions of customers across the country. This comes as a part of Amazon Fashion’s move to democratize designer-wear in India and bring it to customers’ doorsteps with an ease of shopping on

The Designer Boutique at brings together an eclectic mix of designers and designs, making the go-to destination for emerging, established and upcoming designers. The boutique, uniquely positioned to provide affordability and accessibility to customers, houses pret collections from over 50 designers and offers a direct opportunity to explore new and upcoming talent in the country. Starting from INR 1500 to 30000, The Designer Boutique at offers 12,000 products for both women and men across apparels, accessories and footwear

The Designer Boutique will be refreshed constantly with increased selection, adding hundreds of budding and talented young designers from Pearl Academy to make their collections more visible and easily discoverable.

Nandita Abraham, CEO, Pearl Academy, said, It gives us immense pride to announce our tie-up with Amazon India. For the last 25 years it has been our constant endeavour to provide the best of platforms and opportunities to our students and help further their career goals. This opportunity will act as a launch pad for young designers and alumni to showcase their creations at

Head of Amazon Fashion, Mr Arun Sirdeshmukh said, The Designer Boutique at offers an opportunity for emerging and established designers to present their creations to customers across the country in numbers that cannot be matched by any single store, thus allowing them to focus on their core products and inherent creative talent. We are excited to tie up with Pearl Academy and we want their talented alumni to leverage our investments in technology and infrastructure to unlock the true potential of their products. Our endeavour is to make designer-wear available, affordable and accessible so customers can easily discover and enjoy shopping for their favourite designers under one roof”, he added. 

About Pearl Academy

Pearl Academy, India’s leading institution in design, fashion, creative businesses and media studies has been a catalyst for success of the students across creative industries for over two decades. With a legacy of 25 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi NCR (East & West), Jaipur and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned bodies such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ‘industry in the classroom’.  

The institution was ranked as the best private fashion college in India for the fourth consecutive year by India Today – AC Nielson survey, The Week- Hansa Survey and Outlook – Drshti Survey. Academy was awarded the ‘Best Design Institute in India’ 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. The institution was also awarded as ‘Best Education Brands 2017’ in Fashion Design Category by The Economic Times. Pearl Academy is a member of Laureate International Universities network, a global network that has presence in 25 countries, serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion (England), Domus Academy (Italy), Media Design School (New Zealand) and NABA (Milan) amongst many others. For more information, please visit:

Amazon Fashion is the largest Fashion destination in the country with leadership in selection across all fashion categories. Amazon Fashion customers can browse over two million fashion products from specially curated stores for Apparels, Shoes, Jewelry, Handbag, Luggage, and Watches. Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favorite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature for seamless returns.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit

 Visit: The Designer Boutique - Pearl Academy

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