Amazon India Fashion Week AIFW Showcases Future of Fashion at Pearl Portfolio 2018’
New Delhi, March 18, 2018: Celebrating 25 years of creative impact, Pearl Academy took forward its collaboration with FDCI, and offered a unique platform to the budding designers to showcase their creations at the FDCI Amazon India Fashion Week today at Jawaharlal Nehru Stadium, New Delhi. Portfolio is the launch platform for graduating students of Pearl Academy marking the entry of these promising designers into the professional world. This year almost 400 students from across Delhi and Noida campus and selected students from Mumbai and Jaipur displayed their best creations.
The theme of this year’s portfolio was Future of Fashion. The design collections on the ramp introduced thematic inspiration of individual interpretations and concepts. Every collection had a unique idea and well crafted thought behind it. This year, the budding designers explored their creative ideas through design concepts based on fashion sustainability, traditional Indian craft, fashion sub-culture, individual design identity in sync with the dynamic and ever evolving fashion trends. Final year students of Fashion styling & Image Design conceptualized and created the costumes for “The Black Swan”. The performance fuses classic ballet with street play and was themed around body positivity and gender. The concept ‘Fashion as a voice for Social Activism’ was scripted and directed by 2 students of Fashion Media Communication. Colors, fabrics and forms were picked up by the students, with a lot of detail to beautifully marry the subtle dance form with strong contemporary breakout sequence.
To increase the demand of the fabrics which does not come from trees, Rajul Goldar is promoting the usage of non-cellulosic fabrics among the consumers. The project is all about what is on the inside, and not what is visible. Rajul wants to remind people of the beauty of forest hence designed his collection in such a way that movement in the garment makes the vision of forest come alive. Rajul is the winner of Max Design Awards 2017-18 for best ramp appeal.
The process of designing without waste or with pre-loved things is what caught the eye of Pallavi Yadav. Afterlife is the journey of uniforms worn by people with a story. It’s a collection with a story where the garment is deconstructed, adorned with zero water embellishments. Pallavi has been chosen to represent India on a week-long Sustainable Fashion Summit in Copenhagen, Denmark by the United Nations.
Damanjeet Singh’s work is inspired from Tawaif – courtesan of the Mughal era. The traits of tawaif are reflected in the garments - bold, free and independent who never believe in the norms set by the Indian society. The collections are inclusive of the quality in terms of fabric and surface ornamentation. It emits the feel of luxury through its voluminous silhouettes, intricacy and fine craftsmanship.
The event saw big names from the design and fashion industry, media, feature writers, educational institutes turn up to get a sneak peek into the Pearl Academy Portfolio 2018. Some of the celebrity guests who came to encourage the new entrants to the fashion industry included Deepak Bhagwani, co-founder, Manish Arora company; Salesh Grover, Business Head, OSL Luxury; Prem Dewan, retail Head, OSL Luxury; Manjeet Bhullar, architect and interior designer; Gunveen, Zara; Neelanjan Ghosh, Head designer - Tarun Tahiliani; designers Rina Dhaka; Abhijeet Khanna; Nitin Bal Chauhan and Sunil Sethi, President FDCI.
Prof Nandita Abraham, CEO of Pearl Academy, said, “The collections of the students at Portfolio this year were phenomenal. We are pleased to collaborate with FDCI and provide students with this excellent platform. These budding minds are industry-ready and itching to go out and shape the future of fashion. We are proud to be the first and the only Indian institute to be ranked number 21 among top 25 Graduate Fashion Colleges in the world, as per BOF ranking.”
Applauding the great show put forth by Pearl students, FDCI President, Sunil Sethi said “For the second year in a row Pearl Academy student designers put up a great show and infused young blood at the FDCI Amazon India Fashion Week. This is a great opportunity for them and I am sure it will go a long way in ensuring that they are already industry ready. Their mighty exuberance was peerless and I hope Pearl Academy will bring more such talents in the industry to continue this fashion revolution."