New Delhi, 2nd November 2018: Pearl Academy, India’s leading institution in design, fashion, business and media, organized a fashion march titled ‘Fashion is Contagious’ today to create awareness on the use of masks to curb the rising air pollution levels in Delhi. 200 students from Pearl Academy rallied across Dilli Haat wearing fashionable and designer masks with matching outfits. While marching, students carried posters with a social message like – ‘Be a Part of the Solution Not a Part of Pollution’, ‘Go Green and Celebrate a Smoke Free Diwali’ to educate the public.       

In the last few years, Delhi has witnessed alarming levels of air pollution leaving people gasping for breath. According to a recent report released by World Health Organization, air pollution was responsible for the deaths of over 1 lakh children in India in a year. There are several ways to protect oneself from the health complications that may arise due to pollution. One such step is using face masks.   

Masks have inspired designers across the world and have been a style statement at many fashion shows. In India, wearing mask is not a common practice as people don’t feel comfortable wearing them over their faces. Fashion is contagious and has the power to bring about a radical change in the society. Combining fashion with the current health emergency, young designers of Pearl Academy initiated this campaign to spread awareness on the use of designer face masks to protect oneself from severe air pollution levels in the capital. Designers aimed to educate public on how to make style statement with masks by matching it with any outfit one wears.  

Pearl Academy has been part of many initiatives to bring about a social change – be it empowering women inmates of Tihar jail, specially-abled children or economically backward women with life skills so that they can sustain their livelihood. Fashion March was part of Pearl Academy’s wider initiative for social change.

Commenting on the initiative, Professor Nandita Abraham, President, Pearl Academy said, “Fashion plays an integral role in communicating ideas that can influence the general public. Pearl Academy has always believed in bringing lasting and impactful changes in the society. Our students did a fashion march to educate the public about the rising air pollution and how one should protect themselves. This Diwali I urge all of you to go green and make our city pollution free.”