Entertainment (Media & Communication)

Delhi
  • Duration: 2 Years
  • Eligibility: Open for Graduates from any stream.
  • Qualification: Post Graduate Diploma
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The first year will be common for all the learners and will orient the learners to the fundamentals of the media and communication industry. The first two semesters will ensure that the learners are exposed to the different facets of the US$ 22.28 billion Indian media and communication industry.

At the end of the first year (first two semesters), the learners can choose any of three available pathways – (A) Multimedia Journalism, (B) Entertainment and (C) Brand Communication. This is when the learners go deep into their chosen areas.

During the first common year, the learners will study eight basic areas in media and communication: (A) Fundamentals of Visual Communication, (B) Communication Theories, Models, Management and Media Laws, (C) Media Research and Applications, (D) Multimedia Content Development, (E) Multimedia Audio and Visual Production, (F) Consumer Behaviour and Audience Studies, (G) Integrated Brand and Marketing Communication, and (H) Digital Communication.

A learner deciding to leave the course after the successful completion of the first common year (two semesters) will receive a Basic Diploma while she/ he will receive a Specialized Professional Diploma in any of the three pathways if she/ he successfully completes both the years.

 

(A) Entertainment: A comprehensive programme, this course encompasses all the necessary skills that are required to produce entertainment products across all the viable media platforms – films, television, radio, new media and live media. This course introduces the students to all the phases involved with audio-visual production – ideation, pre-production, production, post-production and distribution phases. Additionally, the learners are also oriented to the business aspect of entertainment through this course.

The covered areas include (i) Radio and Television Entertainment Production, (ii) Web Entertainment and Convergence, (iii) Theatre and Entrepreneurship and (iv) Cinema and Development Communication.

(B) Brand Communication: A uniquely developed programme, this course covers all the aspects of brand communication (online, offline, on air, on ground and on mobile). The course will inculcate the required skills amongst students to communicate brands and market them effectively. The tools that will be encompassed are advertising, public relations, events management, digital marketing and branding and direct marketing communication.

The covered areas include (i) Brand Management, (ii) Digital Branding and Convergence, (iii) Advertising and Entrepreneurship and (iv) Events, Public Relations and Development.

As for industry faculty, they are the same as noted under 1-year PG courses.

International Opportunities

The curriculum has been developed in association with Domus Academy. All PG Pathways at Pearl have an in-built 4-week exchange module (optional) at Domus Academy. This alliance gives following opportunities to students:-

Experts

Expert Adjunct Faculty

Career Path

  • Television Channels
  • Radio Channels
  • News Portals
  • Newspapers and Magazines
  • Production Houses (Films, Television, Web)
  • Advertising Agencies
  • Public Relations (PR) Agencies
  • Marketing Agencies
  • Digital Marketing Agencies
  • E-commerce Companies

 

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