Introduction to Fashion
This module enables the student to understand the overview of global fashion and lifestyle industry. It has been designed in a way that it encompasses the gamut of fashion value chain, raw materials to retailing and basic marketing principles. It also provides knowledge and understanding of the fashion design process, communication channels, terminology, fibers, yarns, fiber construction and fabrics qualities and their applications in fashion products. It will help them acquire and develop an understanding of design and market perspective on all levels of the fashion merchandising and production.
This module is devoted into acquiring comprehension of business functions such as finance, accounts & economics. It also aims to provide an understanding of the processes of management, the needs and contexts of organizations and the contribution of the main business functions to the organization’s objectives. The purpose of this module is to begin the development of an integrated understanding of critical perspective of management and organizations and of the functional areas.
This module provides the opportunity for debate, in-depth research, analytical ability to investigate consumers, markets and statistical techniques and subsequent analysis of situations for decision making.
Business Communication This module strives to develop capacity to communicate ideas, meanings, messages and information through discussion, presentation, critique, writing, noting, annotation, reporting, and essaying. It also serves to inculcate ICT capacities across basic and semi-specialized software.
This module aims to develop in students an appreciation and understanding of what design contributes to business. It introduces students to the fashion sector by taking a creative and exploratory approach to basic practice based research while exploring broad based fashion and design issues. It enhances understanding of cultural, social and political change to design innovation. Cross module assessment in the semester will facilitate the integration of subject matter across the four modules.
Buying and Production Processes
This module will acquaint students with the core functions of Merchandising and Vendor development which includes merchandising operations. It also familiarizes the students with the supporting software’s and systems.
Business Marketing and Communication Design
This module facilitates the student to understand the concepts of marketing, branding, and digital marketing and its practical applications.
Advanced Business Research
This module will facilitate the students to conceptually understand advanced marketing research techniques, designs, tools to formulate for marketing strategies and plans for fashion business. This module also helps them to develop analytical skills through application of statistical tools. Cross-module assessment will enable the integration of subject matter across the four modules.
Business Environment II
This module facilitates learning of various concepts and skills required for the utilization and development of human resources and industrial relations for organizational effectiveness. It will also help the student’s ability to analyze the financial and economic environment including financial statements, accounting statements, valuation methods and investment.
After year 1, students undergo 8 week summer internship in industry.