The 3 Year UG Pathway – in today’s rapidly expanding media that has unified the entire global community, there is a growing need for multi-skilled communicators. Journalism & Mass Media program helps students learn the importance of creating and contextualizing message for the masses and choose media platforms thoughtfully. This course offers a new age, design-based, digital and tech savvy mass media program – unique in the country.
Its international curriculum and focus on special interest modules will give its students an edge in the industry. Students will be initiated with the understanding of traditional print media and its different forms of writing. They will gain inputs in history of media communication, Culture & Society, Politics & Media, Economic & Business to provide contextual support and form the base for reporting and further learning.
The content will focus on global issues, and worldwide communication (Developing Nations vs Developed Nations). This will be supported with international exposure through overseas exchange credited in the curriculum. Students will be exposed to the principles & practices of public relations, advertising principles and strategies with emphasis on account planning, PR writings & media relations.
Digital Media & Technology will follow next with introduction to digital journalism and help students develop their independent voice through broadcast and online mediums. Students will also explore the principles, mechanics, techniques, tools, processes, and aesthetics of television and online production. The technical studies will introduce students to the technical and operational basics of audio, video, and multimedia production.
In the beginning of the course, the learning concentrates on the basic understanding and skills significant to the chosen discipline/specialism. After that the students take their previous learning to a higher, complex and sophisticated stage of understanding and engage in application through live projects, often sponsored by industry, and, therefore, coming to terms with reality of the world in the learning space. The students get chance to apply learning in real industry set through Long Industry Attachment. The level’s approach will be blended learning & teaching. The students will be provides opportunity to explore the Global prospect through Overseas Student Exchange.
At the final stage the student engages in Final Project. This stage provides for maximum opportunity to brainstorm and learn about issues beyond the specialization stream through workshops at the academy and apply the learnings onto the Final Project.