Bachelor in Journalism and Mass Media Courses - Pearl Academy
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Journalism & Mass Media

Delhi NCR | Mumbai
  • Duration : 03 Years
  • Eligibility : 10+2 in any discipline with minimum 50% marks
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The 3 Year UG Pathway – in today’s rapidly expanding media that has unified the entire global community, there is a growing need for multi-skilled communicators. Journalism & Mass Media program helps students learn the importance of creating and contextualizing message for the masses and choose media platforms thoughtfully. This course offers a new age, design-based, digital and tech savvy mass media program – unique in the country.

Its international curriculum and focus on special interest modules will give its students an edge in the industry. Students will be initiated with the understanding of traditional print media and its different forms of writing. They will gain inputs in history of media communication, Culture & Society, Politics & Media, Economic & Business to provide contextual support and form the base for reporting and further learning. The content will focus on global issues, and worldwide communication (Developing Nations vs Developed Nations). This will be supported with international exposure through overseas exchange credited in the curriculum. Students will be exposed to the principles & practices of public relations, advertising principles and strategies with emphasis on account planning, PR writings & media relations.

Digital Media & Technology will follow next with introduction to digital journalism and help students develop their independent voice through broadcast and online mediums. Students will also explore the principles, mechanics, techniques, tools, processes, and aesthetics of television and online production. The technical studies will introduce students to the technical and operational basics of audio, video, and multimedia production.

In the beginning of the course, the learning concentrates on the basic understanding and skills significant to the chosen discipline/specialism. After that the students take their previous learning to a higher, complex and sophisticated stage of understanding and engage in application through live projects, often sponsored by industry, and, therefore, coming to terms with reality of the world in the learning space. The students get chance to apply learning in real industry set through Long Industry Attachment. The level’s approach will be blended learning & teaching. The students will be provides opportunity to explore the Global prospect through Overseas Student Exchange.

At the final stage the student engages in Final Project. This stage provides for maximum opportunity to brainstorm and learn about issues beyond the specialization stream through workshops at the academy and apply the learnings onto the Final Project.

Siddharth Gupta

Siddharth Gupta

It is great to be associated with Pearl Academy, having recently hired a full-time Social Media Manager from Pearl’s 3rd year batch, we are happy with the quality and experience. We appreciate the events and seminars Pearl is conducting for its students. We would like to remain part of the Pearl family in terms of hiring students and interns.
Angel

Angel

This is to let you know that we are pleased with the quality of students from your Institute and wish to continue our relations with regard to recruitments in Jaypore (full-time and interns). We would like to recruit talented students from your institute, either on campus or off-campus, on a yearly basis.

We would request you to let us know the placement dates in advance so that we can plan accordingly. Thank you.

Mankiran Dhillon

Mankiran Dhillon

After my Masters at Pearl Academy, I have been working at Quirk Box as Marketing and Communication Manager. I am inspired by the lives and stories around me. Communicating a brand story through Visual Merchandising and Communication to your audience is what interests me the most. I work on creating stories that involve communicating the brand to its target market with contemporary marketing tools, mixing an element of traditional marketing.”