Bachelor in Journalism and Mass Media Courses - Pearl Academy
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Journalism & Mass Media

Delhi NCR | Mumbai
  • Duration : 03 Years
  • Eligibility : 10+2 in any discipline with minimum 50% marks
  • Pearl Academy is a regular study centre of IGNOU. You can choose to pursue BA/B.Com courses with IGNOU at no additional cost. For details click here
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Course Overview

Scope/ Areas covered: Digital media, Television, Print media, Culture & Society, Politics & Media, Economic & Business Reporting, Historical context, importance of creating and contextualizing message, new age, design-based, digital and tech savvy mass media program. Opportunity to complete final year study in Australia

Employment Sectors: Television & Radio channels, Production houses, Online & Ecommerce companies, PR agencies, Newspapers, Magazines, and their digital versions, Advertising Agencies. To name a few: NDTV, IBN7, Zee TV, The Times of India, Hindustan Times, Dainik Jagaran, Amar Ujala and more.

Employment Profile: Entry level positions as ‘Content Creators’ and ‘research & documentation’ Journalist, TV Correspondent, Director, Editor, Screenwriter, online content creators/ journalists, RJ, Producer, VJ.


The 3 Year UG Pathway – in today’s rapidly expanding media that has unified the entire global community, there is a growing need for multi-skilled communicators. Journalism & Mass Media program helps students learn the importance of creating and contextualizing message for the masses and choose media platforms thoughtfully. This course offers a new age, design-based, digital and tech savvy mass media program – unique in the country.

Its international curriculum and focus on special interest modules will give its students an edge in the industry. Students will be initiated with the understanding of traditional print media and its different forms of writing. They will gain inputs in history of media communication, Culture & Society, Politics & Media, Economic & Business to provide contextual support and form the base for reporting and further learning. The content will focus on global issues, and worldwide communication (Developing Nations vs Developed Nations). This will be supported with international exposure through overseas exchange credited in the curriculum. Students will be exposed to the principles & practices of public relations, advertising principles and strategies with emphasis on account planning, PR writings & media relations.

Digital Media & Technology will follow next with introduction to digital journalism and help students develop their independent voice through broadcast and online mediums. Students will also explore the principles, mechanics, techniques, tools, processes, and aesthetics of television and online production. The technical studies will introduce students to the technical and operational basics of audio, video, and multimedia production.

In the beginning of the course, the learning concentrates on the basic understanding and skills significant to the chosen discipline/specialism. After that the students take their previous learning to a higher, complex and sophisticated stage of understanding and engage in application through live projects, often sponsored by industry, and, therefore, coming to terms with reality of the world in the learning space. The students get chance to apply learning in real industry set through Long Industry Attachment. The level’s approach will be blended learning & teaching. The students will be provides opportunity to explore the Global prospect through Overseas Student Exchange.

At the final stage the student engages in Final Project. This stage provides for maximum opportunity to brainstorm and learn about issues beyond the specialization stream through workshops at the academy and apply the learnings onto the Final Project.

International Exposure

All UG Pathway students have the following opportunities:-

1. Opt for international exchange program at universities like Amsterdam Fashion Institute (Netherlands), University for the Creative Arts (UK), Heriot Watt University (UK), NHL University of Applied Sciences (Netherlands), Royal Academy of Art (The Hague),  London College of Fashion (UK),  Fashion Institute of Design & Merchandising (USA), LDT Nagold (Germany),  BTK University (Germany), Manchester Metropolitan University (UK), University of the West of England (UK), NABA (Milan) etc.

2. Participate in international summer programs at NABA (Italy), Domus Academy (Italy), London College of Fashion (UK) or BTK Germany

In 2016, 42 students participated in NABA Summer Workshops and 8 students in London College of Fashion Summer courses workshop.


Other International Opportunities

1. Selected final year students get to present their graduating project at international universities like NABA, Italy.Watch the video

2. Selected students are trained and sent to work with designers in international events like Paris Fashion Week. Watch the video

3. Many experienced faculty members from universities across the globe conduct workshops and lectures with students. Know more

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Siddharth Gupta

Siddharth Gupta

It is great to be associated with Pearl Academy, having recently hired a full-time Social Media Manager from Pearl’s 3rd year batch, we are happy with the quality and experience. We appreciate the events and seminars Pearl is conducting for its students. We would like to remain part of the Pearl family in terms of hiring students and interns.


This is to let you know that we are pleased with the quality of students from your Institute and wish to continue our relations with regard to recruitments in Jaypore (full-time and interns). We would like to recruit talented students from your institute, either on campus or off-campus, on a yearly basis.

We would request you to let us know the placement dates in advance so that we can plan accordingly. Thank you.

Mankiran Dhillon

Mankiran Dhillon

After my Masters at Pearl Academy, I have been working at Quirk Box as Marketing and Communication Manager. I am inspired by the lives and stories around me. Communicating a brand story through Visual Merchandising and Communication to your audience is what interests me the most. I work on creating stories that involve communicating the brand to its target market with contemporary marketing tools, mixing an element of traditional marketing.”