#MumbaiByDesign


Celebrating the diversity and Mumbai city’s distinct cultural influence, Pearl Academy, concluded its 2-day festival - #MumbaiByDesign held on January 17-18 at its campus in Andheri East in Mumbai. The event saw participation of over 250 students from more than 20 prominent institutes across the city. This was the third edition of #MumbaiByDesign organized by Pearl Academy, a leading institute of design, fashion, business and media. The event offered students an amalgamation of interactive workshops, panel discussions and inter-college competitions. Each of these activities were designed and curated to initiate conversations amongst younger creative minds to question, observe and develop sustainable solutions to make their city better for current and future generations.

As part of the two-day festival, Pearl Academy curated an interactive panel discussion around the topic of “Creative Journeys in Mumbai’ inviting some of the well-known industry experts and change makers to share their real-life stories and inspire the aspiring young designers. Voices like Shirali Radhakrishna Tyabji, Lead Design and Innovation Specialist - Textiles at Godrej & Boyce Mfg. Co. Ltd; Shreyas Karle, Founder and Co-director of CONA; Shilpa Srivastava, Film writer and Sabbah Sharma, fashion designer and faculty at Pearl Academy discussed their creative journeys and how Mumbai city impacted their work. The discussion was moderated by Agat Sharma, Associate Dean, Innovation & Design Strategy at Pearl Academy.

The festival also hosted three hands-on workshops for students to give them a brief understanding of the nuances of working in the design, fashion and media sectors and what it entails. Pritam Arts, one of the city’s most prominent screen printing presses held a workshop for students to explore the art of Screen Printing. During the session, students learnt how to experiment with the craft of screen printing and effectively incorporate it into the modern design process. The media workshop highlighted the basics of Mobile Journalism or MoJo where students learnt about the intricacies of creating convergent content – from reporting to editing and producing with the help of mobile devices.

Beyond workshops and interactive sessions with industry leaders, the #MumbaiByDesign festival also invited students to participate in three on-ground inter-college competitions inviting practical solutions to address some of Mumbai’s problems. The competition titled ‘Design Intervention’ invited design-led innovation to solve daily issues like traffic management and rail efficiency. Students of various institutes came up with innovative measures and futuristic ideas that could reduce the traffic woes plaguing the city. The design competition received 15 entries in total from various educational institutes in Mumbai. In the traffic management category, first prize was bagged by Naba Usmani, an Interior and Spatial Design student at Pearl Academy Mumbai who suggested basic modifications in the existing infrastructure and monitoring systems such as digital speed limit boards and thermal and pressure recognition belts for management of people and traffic. Second prize was awarded to Rajat Kushwaha, a student of IIT Bombay. Kushwaha suggested installing electromagnetic induced charging (that takes 6-10 seconds) on roads and the vehicle.

Another competition titled ‘From Scrap to Red Carpet’, aimed to generate awareness amongst youth for contemporizing and recycling the unwanted, unused garments to create fashionable, sustainable and functional designs. It invited students with an interest in fashion design to create a garment from discarded clothing. Outfits created were also showcased via a fashion walk and then available for sale at a charity auction. This competition saw participation of approximately 100 students from various institutes across all disciplines and levels. The participants were judged on the parameters of optimum utilization of materials, aesthetic and presentation skills. First prize was bagged by Ikat group that had a combination of students from Pearl Academy and SNDT College.

‘The Bird in Mumbai’, a video created by Priyashi Jayaswal and Shubhankar Naik from Pearl Academy won the first prize for competition in the media section. The contest invited young citizen journalists and filmmakers to show their talent the best #MyMumbaistory to create convergent content on any of the three formats – print video and audio. All competitions were judged by an external jury comprising of industry experts and veterans like – Lavanya Subramanian, Head, Fusion & Evening Ethnic Wear, Project Eve; Prashant Prabhu, Architect; Manisha Lakhe, Freelance Film Critic; Chhavi Sachdev, Freelance Journalist.

Nidhip Mehta, Dean, School of Design, Pearl Academy said “Mumbai is a city of intense vibrancy. But it can also be a city of chaos and disorder. Good design has the potential to bring a sense of order to the lives of Mumbaikars through systems thinking while still keeping true to the city’s passion and energy. Mumbai by Design can offer a glimpse of a city that can be systematic, efficient, and full of life and energy.”

 

Winners of #MumbaiByDesign

Design Amount  
Traffic Solution   Winners got Wacom Mobile Studio Pro Worth Rs.5000/- each
1st Naba Usamni 25,000
2nd Rajat Prakash Kushwah 10,000
3rd Yash Singh, Prerna Jain, Anandi Saxena 5,000
     
Making Stations    
1st Rajat Prakash Kushwah 25,000 Winners got Wacom Mobile Studio Pro Worth Rs.5000/- each
2nd Chandrakant Harish Naik 10,000
3rd Upasna Pabdey 5,000

 

Media Amount
1st Priyanshi Jaiswal and Shubahankar Naik 10,000
2nd Chandrakant Haish Naik, Parnika Das, Shalini Thakur and Smiriti Vihani 7,000
Consolation- Esha Kothari, Meher Kaul and Priyal Gandhi 2,000

 

Fashion Amount
1st prize Vineet Nisha & Group 10,000
2nd prize Anushka & Group 7,000
3rd prize Siddhi & Group 5,000

 

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