HERMÈS Store visit

On the 9th January 2017, Pearl Academy had organized a visit to the Hermès store for all the students of Luxury Brand Management. The students were accompanied by our course head Mr.Shoyeb Hussain Cyclewala. The store is located at Horniman Circle, Fort, Mumbai.

The visited started in the early hours of a weekday. We headed to the store at around 10.30 am. Our foremost purpose to visit the store was to witness an exhibition that Hermès was holding. The display was on the first floor. The exhibition was titled ‘Fierce and Fragile: Big Cats in the Art of Robert Dallet. The Parisian luxury house, and Panthera, the global wild cat conservation organization had united as pioneers in their fields to mount to mount this first since forever real presentation of the works of the ace French creature painter Robert Dallet on the tenth anniversary of his death. The exhibition celebrated the beauty and allure of big cats and a call to protect their wild populations for generations to come. The paintings have been selected from Hermès' own collection and from that of Dallet's son, Frederic. The display had approximately 60 of the artist’s paintings, drawings and sketches illustrating the eight big cat species: tiger, lion, leopard, cheetah, cougar, jaguar, snow leopard and clouded leopard. The exhibition offered in depth look at the science and biology of the big cats while examining the conservation challenges the animals face today. They paintings even had the actual voices of the animals being displayed embedded in them which could be heard upon pressing a button.

We then went around the ground floor of the store which had other product categories of Hermès. It had handbags, perfumes, apparel, and other leather goods. We got a lot of insights about the brand through the store manager who explained each product and its features in detail.
The visit left us with a lot of insights into the industry and we all look forward to more such opportunities in future.