Duration : 4 Years

Eligibility : 10+2 in any discipline with minimum 50% marks

Location : Delhi NCR (East & West), Jaipur, Mumbai

Validation: Nottingham Trent University, UK
(Subject to validation, as a part of continuous curriculum development and improvement)

Certification: Media & Entertainment Skill Council (MESC)


Course Overview

The graphic and advertising industry have seen a phenomenal growth over the past few decades. The print media, advertising and event management industries are seeing tremendous growth and are here to stay.

A specialized course in Communication Design, where the student can specialize in Graphic Design and Advertising enables him/her to acquire the skills and techniques necessary to pursue a fulfilling career in the various areas of the advertising, print and graphic design industry.

In this scenario of growth, this course in Communication Design opens up career opportunities for content development in diverse media like print, graphics, space and event management.


COURSE MODULE

This module helps students to develop an understanding of Design Fundamentals through form, proportion, image and word. It also develops and sharpens their creative expression and artistic abilities with contextual understanding.

Foundataion Level
Fundamentals of Art and Design In this module, students are introduced to a range of skills, techniques, methods, materials and technologies relevant to design development and communication. Students also explore the role of art and design in society and consider the wider social and ethical responsibilities of designers.
Basics of Design Development The module focuses on furthering development of visual language and building student confidence through ‘out-of-the-box’ experimentation with the tools they have learned. Students also extend their understanding of social responsibility through focus on how cultural diversity impacts on design and design language.
Introduction to Design Tools & Techniques This module incorporates greater complexity and integration of different design processes (e.g. design tools with elements of design), the added dimension of problem identification; and solution through innovation and creativity.
Design Process The final foundation module, Design Process, is designed to ‘exit’ student with confidence in their ability to study design at degree level; it brings together all the learning of the year as students, within tight guidelines, plan and define their own project at this stage.
Level 1

Developing from the Foundation programme, students will learn more about colour, typography, illustration, image creation, movement, visualization in real and virtual spaces while working on projects in different media and technology, like print, graphics, advertising industries and developing experiences in 3D spaces.

In the process of developing effective and aesthetic visual solutions, students will gain knowledge of appropriate software and technologies related to different communication design solutions.
There will also be inputs on Design Research, Strategy and on Design Management.

Level 2

In this level, students take their previous learning to a higher, complex and sophisticated stage of understanding and apply their cumulative knowledge through projects, often sponsored by industry. Towards the latter half of this level, the students are encouraged to start working in the specialization area of their choice.

Further, during this level, the student is provided an option to study at approved institutions, in India, or overseas, under a student exchange scheme with full credit for the merit achieved there at.

In the second semester of level 2, they will enter into the specialization of graphic design, where they can go into branding and corporate design, book and magazine design, exhibition design, poster design, or even clothing graphics, and directional signage.

There will be a period of mandatory industry internship to create the apt exposure to the market as well as to the world of work for the student.

Level 3

The final year of study comprises of two projects, a smaller project, followed by the final project which showcases the calibre and proficiency of the student

The student brings together all the learning and engages in final project work which demonstrates the maturity of thought process and amalgamation of skills. The student can elect to study creative advertising or graphic design, or a combination of both within this specialization. They may even work on real client briefs and learn with the technology and software used in the industry.

This level provides for maximum flexibility to learn at the Academy or in the industrial world, through a variety of options. This facilitates a student chart their own path to meritorious achievement of final work.

Career Path

  • Graphic Designer
  • Illustrator
  • Publication Designer
  • Multimedia Developer
  • Retail Space Designer
  • Exhibition Designer
  • Creative Directors
  • Visualizers
  • Advertising Professional
  • Design Educator
  • Entrepreneur

Companies for Placements:

  • Mudra Advertising
  • Green Goose Design
  • Dorling Kindersley
  • Macmillan
  • Scholastic

And Design houses, Event management companies, Advertising agencies, PR companies, NGOs and entrepreneurs.

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Aarushie Aks Bali Kingston University, London
Abhishek Chandra National Institute of Design (NID), Ahmedabad
Anisha Chand University for the Creative Arts, UK
Ankita Gupta Creative Circus College & University
Ankita Jain Pratt Institute New York, USA
Ankita Rajgarhia London College of Communication, UK
Ashna Khanna Polimoda, Italy
Copal Mathur Trinity College, Dublin, Ireland
Garima Sharma Nottingham Trent University, UK
Hitesh Singhal MICA, Baltimore, USA
Jaisika Nain Pratt Institute New York, USA
Mansi Midha International Centre of Photography
Meghna Dubashi Savannah College of Art & Design, USA
Prabhsimran National Institute of Design (NID), Ahmedabad
Prachi Jain Winchester School of Art
Prarthana Ahuja National Institute of Design (NID), Ahmedabad
Pritika Tuteja Appeared for CEED
Puneet Jain Domus Academy, Italy
Rajit Verma GIA, California
Rukmini Domus Academy, Italy
Sadhvi Thukral  National Institute of Design (NID), Ahmedabad
Satabdi Jena Boston University
Shreya Sadan George Brown University, Canada
Shrutti Gupta NIFT Delhi
Simar Arora Raffles, Singapore
Simran Chopra National Institute of Design (NID), Ahmedabad
Srishti Gupta Savannah College of Art & Design, USA
Tanushree Chawla Domus Academy, Italy
Vandani Vohra University of Southampton
Vrinda Lekhi Academy of Art University, San Francisco USA
Radhika Jain
UGCD
Colour Discrimination
Richa Dhingra
UGCD
Health and hygiene care
Niyati Jain
UGCD
Spiders
Riddhima Arora
UGCD
Visual languages
Manik Madan
UGCD
Procrastination
Ridhima Nigam
UGCD
Surreal art form and fairytale
Sanjana Bhatnagar
UGCD
Feminism
Rishika Gambhir
UGCD
Branding and publishing projects
Aanchal Arora
UGCD
Environmental etiquette to children
Sukanya Deepak
UGCD
Memoirs of 1947
Rishika Goyal
UGCD
Digital animation
Aashna Parikh
UGCD
Clean India
Sukriti Sahni
UGCD
Superstitions
Suparna Chowdhry
UGCD
Welcome into the wild
Aditi Aggarwal
UGCD
Signage's for New Delhi Railway Station
Juhi Seth
UGCD
Simple and functional work
Surbhi Jain
UGCD
Sunken Secrets
Anchal Bajaj
UGCD
Animal Tales in Hindu Mythology for kids
Kanika Bhatia
UGCD
Outdoor and ambient advertising.
Tanvi Kochhar
UGCD
Yamuna Habitat Park
Anil Agrahari
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Future of India
Kanishka Sinwar
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Unique style of living
Tarang J. Kumar
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Batman
Arya Vijayan
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Digital and human interaction
Kanupriya Gupta
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Simple that produces the marvelous
Deepti Pareek
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Creating trips for the travelers
Kritika Singhania
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Assam Tourism
Devika Saluja
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Indoor vegetable garden
Mehma Atwal
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Pinch of love & wedding rituals
Devina Sawhney
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Signage's for New Delhi Railway Station
Mohit Mohan
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Designing the music event
Garima Sharma
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Amalgamation of traditional
Niharika Nigam
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Antopia
Ishita Chawla
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Revolved around travelling
Purva Takkar
UGCD
Dilliwaalas & Dildars
Mehar Sethi
UGCD
Project Good Deed
Rahul Sawnani
UGCD
Fighting social stigma

Testimonials