Eligibility : 10+2 in any discipline with minimum 50% marks
Location : Delhi NCR (East & West), Jaipur, Mumbai
Validation: Nottingham Trent University, UK
(Subject to validation, as a part of continuous curriculum development and improvement)
Certification: Media & Entertainment Skill Council (MESC)
The graphic and advertising industry have seen a phenomenal growth over the past few decades. The print media, advertising and event management industries are seeing tremendous growth and are here to stay.
A specialized course in Communication Design, where the student can specialize in Graphic Design and Advertising enables him/her to acquire the skills and techniques necessary to pursue a fulfilling career in the various areas of the advertising, print and graphic design industry.
In this scenario of growth, this course in Communication Design opens up career opportunities for content development in diverse media like print, graphics, space and event management.
This module helps students to develop an understanding of Design Fundamentals through form, proportion, image and word. It also develops and sharpens their creative expression and artistic abilities with contextual understanding.
|Fundamentals of Art and Design||In this module, students are introduced to a range of skills, techniques, methods, materials and technologies relevant to design development and communication. Students also explore the role of art and design in society and consider the wider social and ethical responsibilities of designers.|
|Basics of Design Development||The module focuses on furthering development of visual language and building student confidence through ‘out-of-the-box’ experimentation with the tools they have learned. Students also extend their understanding of social responsibility through focus on how cultural diversity impacts on design and design language.|
|Introduction to Design Tools & Techniques||This module incorporates greater complexity and integration of different design processes (e.g. design tools with elements of design), the added dimension of problem identification; and solution through innovation and creativity.|
|Design Process||The final foundation module, Design Process, is designed to ‘exit’ student with confidence in their ability to study design at degree level; it brings together all the learning of the year as students, within tight guidelines, plan and define their own project at this stage.|
Developing from the Foundation programme, students will learn more about colour, typography, illustration, image creation, movement, visualization in real and virtual spaces while working on projects in different media and technology, like print, graphics, advertising industries and developing experiences in 3D spaces.
In the process of developing effective and aesthetic visual solutions, students will gain knowledge of appropriate software and technologies related to different communication design solutions.
In this level, students take their previous learning to a higher, complex and sophisticated stage of understanding and apply their cumulative knowledge through projects, often sponsored by industry. Towards the latter half of this level, the students are encouraged to start working in the specialization area of their choice.
Further, during this level, the student is provided an option to study at approved institutions, in India, or overseas, under a student exchange scheme with full credit for the merit achieved there at.
In the second semester of level 2, they will enter into the specialization of graphic design, where they can go into branding and corporate design, book and magazine design, exhibition design, poster design, or even clothing graphics, and directional signage.
There will be a period of mandatory industry internship to create the apt exposure to the market as well as to the world of work for the student.
The final year of study comprises of two projects, a smaller project, followed by the final project which showcases the calibre and proficiency of the student
The student brings together all the learning and engages in final project work which demonstrates the maturity of thought process and amalgamation of skills. The student can elect to study creative advertising or graphic design, or a combination of both within this specialization. They may even work on real client briefs and learn with the technology and software used in the industry.
This level provides for maximum flexibility to learn at the Academy or in the industrial world, through a variety of options. This facilitates a student chart their own path to meritorious achievement of final work.
- Graphic Designer
- Publication Designer
- Multimedia Developer
- Retail Space Designer
- Exhibition Designer
- Creative Directors
- Advertising Professional
- Design Educator
Companies for Placements:
- Mudra Advertising
- Green Goose Design
- Dorling Kindersley
And Design houses, Event management companies, Advertising agencies, PR companies, NGOs and entrepreneurs.
Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.
|Aarushie Aks Bali||Kingston University, London|
|Abhishek Chandra||National Institute of Design (NID), Ahmedabad|
|Anisha Chand||University for the Creative Arts, UK|
|Ankita Gupta||Creative Circus College & University|
|Ankita Jain||Pratt Institute New York, USA|
|Ankita Rajgarhia||London College of Communication, UK|
|Ashna Khanna||Polimoda, Italy|
|Copal Mathur||Trinity College, Dublin, Ireland|
|Garima Sharma||Nottingham Trent University, UK|
|Hitesh Singhal||MICA, Baltimore, USA|
|Jaisika Nain||Pratt Institute New York, USA|
|Mansi Midha||International Centre of Photography|
|Meghna Dubashi||Savannah College of Art & Design, USA|
|Prabhsimran||National Institute of Design (NID), Ahmedabad|
|Prachi Jain||Winchester School of Art|
|Prarthana Ahuja||National Institute of Design (NID), Ahmedabad|
|Pritika Tuteja||Appeared for CEED|
|Puneet Jain||Domus Academy, Italy|
|Rajit Verma||GIA, California|
|Rukmini||Domus Academy, Italy|
|Sadhvi Thukral||National Institute of Design (NID), Ahmedabad|
|Satabdi Jena||Boston University|
|Shreya Sadan||George Brown University, Canada|
|Shrutti Gupta||NIFT Delhi|
|Simar Arora||Raffles, Singapore|
|Simran Chopra||National Institute of Design (NID), Ahmedabad|
|Srishti Gupta||Savannah College of Art & Design, USA|
|Tanushree Chawla||Domus Academy, Italy|
|Vandani Vohra||University of Southampton|
|Vrinda Lekhi||Academy of Art University, San Francisco USA|