Duration : 3 Year UG Pathway

Eligibility : 10+2 pass in any discipline with minimum 50% marks

Location : Delhi NCR (West), Mumbai

Course Overview

The three-year UG Pathway in Global Luxury Brands Management is spread across three yearly levels comprising six semesters.

The 3 Year UG Pathway incorporates a unique four-week module at NABA, Milan in the fourth semester. Students will learn about luxury retail operations and luxury retailing management along with buying and merchandising. The international module will expose them to global luxury brands and their working.

High economic growth has witnessed a corresponding boom, resulting in an increased demand for luxury goods. Therefore, the industry needs highly competent luxury professionals who can take up key positions in as marketing, retail operations, merchandising & buying, besides other related areas in the luxury sector. This pathway has been designed to learn and explore the luxury industry and its management strategies.

Students will learn the fundamentals of disciplines such as marketing, branding, pricing and business strategies and consumer behavior, etc., relevant to the luxury industry.

Career in Luxury Brand Management by Shoyeb H. Cyclewala, Course Leader- Luxury Brand Management at Pearl Academy.

Q: What is Luxury Brand Management?

Luxury Brand Management imparts deep understanding of the Luxury industry and its management without forgetting the cultural and other relevant aesthetics. Luxury is not just about a brand, it is a combination of brand’s attributes, its identity, architecture and history – a spectrum of all these components make a brand stand out as a luxury brand.

Q: How is it different from retail management?

The basic premise of retail is to bring the customers into the store, fulfill their needs and live up to the client’s expectations. Retail Management, is to facilitate this process, which includes a gamut of functions like Merchandising, Marketing, Sales, CRM, Finance etc. and create an effective mix.

Luxury Brand Management on other hand includes all of the above and in addition it is about adopting further refined approach in terms of experiential quotient and customer satisfaction. Its facets are beyond conventional methods. Since luxury brands deal in expensive, rare & exclusive goods and services, the focus is on adopting new set of techniques to provide a seamless customer experience in a niche segment.

Q: What are the skill sets required?

Successful professionals in this field demonstrate the ability to operate in a highly competitive global context. An innovative and creative approach with a strong cultural perspective is the key. In addition, analytical and management skills are also important. An understanding of the luxury industry and passion to be associated with the best and the most elite segments will help an individual to innovate and excel.

Q: What career path to expect?

There are various career options that one can choose from. After graduation the aspirants can pursue their career as a Luxury Brand Manager, Luxury Marketer, Luxury Shopping consultant, Luxury Store Manager, Luxury Operations, Luxury Publicity and PR or Luxury Buyer and Merchandiser. With their knowledge and skill set candidates can potentially reach the top management levels. Students can also choose to be entrepreneurs in the domain of Luxury Brand Management. Luxury brands today, are in search of experts who can take the businesses and organizations to new heights and are looking for leaders with excellent skill set and innovative ideas.

Q: What to expect from an institute?

The institute or the course must offer a good understanding of abstract functionality of Luxury Brands. The course curriculum should offer in-depth understanding of various aspects such as different segments of goods and services, consumer behavior patterns in different parts of the world, in depth financial analysis and creation of luxury brands & success stories. Also, there should be a constant communication with industry, with regular Master classes and Ted talks from experts, which should provide students with actual industry insights. Moreover, a student should definitely consider the global learning opportunities, in addition to the faculty experience and employability provided by the institute before joining.

  • Sales and Luxury Brand Professionals
  • Luxury Brand Management
  • Luxury Retail Operations
  • Visual Merchandisers
  • Product category Specialist

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Amrita Chandok IIT, Delhi / IIFT, Delhi
Ankit Behl Jaipur National University
Anubha Rajpal Istituto Marangoni, London
Anupam Kapoor NIFT Delhi
Apoorva Behal Istituto Marangoni, London
Arushi ICFAI, Gurgaon
Avisha London College of Fashion, UK
Bhavna Kapoor NIFT Delhi
Gunika Sanan University of Winchester (School of Art), UK
Kartik Verma Offered admission in IIM Rohtak / IIM Udaipur / IIM Kashipur / IIM Raipur / IMT Ghaziabad / IMI / SP Jain Mumbai / SP Jain Dubai
Mehak Khanna Istituto Marangoni, Italy
Nitya Soni Istituto Marangoni, Italy
Payal Taneja NIFT Delhi
Prakriti Sardana Fashion Institute of Design & Merchandising (FIDM), Los Angeles, USA
Pranav Sachdeva Domus Academy, Italy
Sakshi Khera Istituto Marangoni, London
Samish Jain Istituto Marangoni, Italy
Siddharth Gupta Golden Gate University, USA
Silkina Kothari University of Winchester (School of Art), UK
Sukrit Bagchi Domus Academy, Italy
Swati Gupta NIFT Delhi
Varun Handa Indian School of Business
Vidhi Nagpal Amity University
Shveta Kaur
To identify the gap in customer satisfaction and brand
Kartik Verma
“Assuage Mom”
Sarabjot Singh Arora
Brick And Mortar Vs E-Retail: An Analysis
Pareena Arneja
Impact of brand placement in movies on brand promotion and sales
Akansha Vasudeva
Growth prospect of new designer wear brand diva'ni
Priyanka Goyal
To study the effectiveness of the VM campaign
Abhijeet Singh
To Set Up Green Factory For Garment Manufacturing In Rural Areas Of Rajasthan
Shiney Sharma
Waste Water Management In Clothing And Textile Industry
Parul Mahajan
Impact of brand-name clothing on self-perceptions of the wearer
Khushboo Daga
Reasons for sample rejection
Priyanka Dogra
To create brand awareness through Digital Media Marketing
Adish Pathak
Pre-Production Delays In Garment Industry: A Focus On Buying House
Shubham Arora
To Study The Impact Of Better Interactive Features In An Apparel Online Store
Pooja Singh
Sustainable packaging: An analysis of its impact on consumer of cosmetic industry
Krati Jain
To study and analyze the application of social media marketing
Pallavi Krishnan
Standardisation & Campaign designer
Aditi Sikka
Factors Influencing Clients Buying Behaviour Towards Luxury Goods
Smridhi Seth
Implications Of Semiotics On Brand Equity
Richa Chari
Imapct of emotional intelligence on consumer impulsive buying behaviour
Kriti Pathak
Research study on leathers and leather belts
Zenia Ghura
To study, design & implement range plan for brand
Ainam Ashfaque
Utilization Of Digital Medium For Brand Building By The Fashion Brands In India
Srishti Taneja
Social Compliance In Medium Size Export Units
Riddhi Soni
Use of feminism as a marketing tool
Lavinka Channa
Losses incurred by export house and buying house
Nishant Aggarwal
Analusing the business for more growth
Ankit Singla
To Study The Lifecycle Of The Denim And Minimize It's Wastage
Surbhi Singhal
Comparison Between Generation X And Generation Y
Shweta Wadhwa
Dynamics of fashion and changing perception of indian youth: An analysis of Zara & Forever 21
Meghna Arora
To analyze and design the marketing strategies for a designer label
Divya Babbar
To study gap analysis on the customer
Swati Arora
Exploring the impact of training
Pooja Sahajwani
Scope Of Indian Textile Crafts And Its Promotion
Aanchal Sharma
The impact of website design in building trust in consumers
Sonam Kansal
Loyalty program (psychological & economical benefits): Analysis on gender preferences
Palak Wadhwa
Study of customer preferences of benetton's women's wear category & competition mapping
Bharti Tewari
To study the different factors which affect the sales of a brand
Himantika Malik
“To analyze and design standard operating procedures for designers based in Delhi and NCR”
Pal Kaur
A Study Of Consumer Behaviour Of Youth Towards Fast Fashion Brands In Delhi/Ncr
Akanksha Rawat
Evolving luxury markets in emerging luxury hotspots visa-a-vis exploring further retail prospects in India.
Swarnali Mitra
Dynamics of ethical cosmetics
Rizul Sharma
Research study on growth of talbot's in li & fung
Arjuban Bhatia
To study the different factors which affect the sales of a brand
Ridhimaa Chandok
“Probable redesigning of the user interface to make it consumer engaging”
Nikita Ginglani
Impact Of Growing Mall Culture In Youth: A Comparative Study Of 3 Malls In Delhi/Ncr
Anubha Sharma
Fashion re-consumption: A solution wasted fashion
Tanaya Seth
Impact of a financial crisis on the luxury sector
Sakshi Garg
Alignment of the storefront of snapdeal
Apurva Kotwal
To study the different factors which affect the sales of a brand
Shyambhavi Gulati
“Determination of the change in Cotton prices and how it is affecting costing of woven garments in GAP”
Nakul Aggarwal
To Study Fabric Dyeing Defects And Their Cause
Anukriti Bansal
Lingerie Industry in India: A critical analysis
Aanchal Rathi
To do a feasibility study of converting the buyer sample into production friendly sample
Srija Sarkar
E-commerce market penetration of an established home decor company
Akriti Ahuja
To study the different factors which affect the sales of a brand
Kanika Khanuja
“An empirical study on seller relationship management in B2B e-marketplaces in India”
Karishma Sondhi
To Explore The Scope Of Prêt Lines By Fashion Designers To Reach More Customers
Aradhika Gautam
Role of fashion blogs as influential trendsetters in fashion industry
Aayushi Vashisht
Understand and expand the window panel/curtain business for Indian Inc.
Sana Jhamb
Asin-Rahul wedding
Natasha Joshi
Mapping of customer experience to increase the online business
Kanupriya Daruka
“Optimizing mobile merchandising for Snapdeal App”
Karan Aroraa
Challenges Of Supply Chain Management In Small Scale Garment Industry In India
Chehal Gulati
Cellebrity: “From celebrity to eponymous designer label”
Himanshi Kalra
Lead time reduction and feasibility of speed model in kohl's at li & fung
Shaina Gupta
Magnetic Field Event
Kunal Agarwal
To understand the aggressive pricing policy
Shivika Sehgal
“Relaunch of footwear brand BATA as BATA Premium”
Jyoti Pathreja
Study On Indian Consumer Perception On Fashion Retail Brands Adopting Csr Initiatives
Brand loyalty as a competitive advantage for e-retail in India
Ayushi Agrawal
To study the challenges faced by the export house in production process
Vriti Mahajan
Pre wedding party - with Mallika Abichandani
Kritika Chandhok
To explore the opportunity for expansion
Swati Agarwal
“Strategic Analysis of vendor development for Dilli Haat, Janakpuri”
Ravi Karan Arneja
To Study Consumer Perception Of Brand Essence In Men's Ethnic Wear Market In India
Khushboo Kanodia
Dynamics of brand heritage: An analysis of its significance to the indian luxury clientele
Astha Sharma
Lead time compression
Sheenam Goel
Pre wedding party - with Mallika Abichandani
Kajal Aggarwal
To analyze the merchandise
Agnivesh Kumar
“A study on the Indian consumer perceptions.”
Ritika Jain
How Indian Fashion Brands Use Csr To Build Brand Equity
Krati Malik
Impact of mobile marketing on consumer's buying behaviour
Anshu Shah
Introduction to leather and defects in leathers
Chinar Ghorawat
Landmark Dalmia wedding
Gurasees Pasricha
To suggest effective measures to increase sales
Anand Banik
“To explore the impact of MAKE IN INDIA initiative in the Apparel industry.”
Sanjot Kaur Chhabra
To Study The Scope Of Feasibility Of Brand Extension Into Kids Innerwear
Naina Mital
Email Marketing : An empirical analysis of its influence on consumer attitude
Ancy James
Merchandising problems faced by garment industry and ways to solve it
Anmol Golecha
Nestle Gurgaon