Eligibility : 10+2 pass in any discipline with minimum 50% marks
Location : Delhi NCR (West), Mumbai
The three-year UG Pathway in Global Luxury Brands Management is spread across three yearly levels comprising six semesters.
The 3 Year UG Pathway incorporates a unique four-week module at NABA, Milan in the fourth semester. Students will learn about luxury retail operations and luxury retailing management along with buying and merchandising. The international module will expose them to global luxury brands and their working.
High economic growth has witnessed a corresponding boom, resulting in an increased demand for luxury goods. Therefore, the industry needs highly competent luxury professionals who can take up key positions in as marketing, retail operations, merchandising & buying, besides other related areas in the luxury sector. This pathway has been designed to learn and explore the luxury industry and its management strategies.
Students will learn the fundamentals of disciplines such as marketing, branding, pricing and business strategies and consumer behavior, etc., relevant to the luxury industry.
Career in Luxury Brand Management by Shoyeb H. Cyclewala, Course Leader- Luxury Brand Management at Pearl Academy.
Q: What is Luxury Brand Management?
Luxury Brand Management imparts deep understanding of the Luxury industry and its management without forgetting the cultural and other relevant aesthetics. Luxury is not just about a brand, it is a combination of brand’s attributes, its identity, architecture and history – a spectrum of all these components make a brand stand out as a luxury brand.
Q: How is it different from retail management?
The basic premise of retail is to bring the customers into the store, fulfill their needs and live up to the client’s expectations. Retail Management, is to facilitate this process, which includes a gamut of functions like Merchandising, Marketing, Sales, CRM, Finance etc. and create an effective mix.
Luxury Brand Management on other hand includes all of the above and in addition it is about adopting further refined approach in terms of experiential quotient and customer satisfaction. Its facets are beyond conventional methods. Since luxury brands deal in expensive, rare & exclusive goods and services, the focus is on adopting new set of techniques to provide a seamless customer experience in a niche segment.
Q: What are the skill sets required?
Successful professionals in this field demonstrate the ability to operate in a highly competitive global context. An innovative and creative approach with a strong cultural perspective is the key. In addition, analytical and management skills are also important. An understanding of the luxury industry and passion to be associated with the best and the most elite segments will help an individual to innovate and excel.
Q: What career path to expect?
There are various career options that one can choose from. After graduation the aspirants can pursue their career as a Luxury Brand Manager, Luxury Marketer, Luxury Shopping consultant, Luxury Store Manager, Luxury Operations, Luxury Publicity and PR or Luxury Buyer and Merchandiser. With their knowledge and skill set candidates can potentially reach the top management levels. Students can also choose to be entrepreneurs in the domain of Luxury Brand Management. Luxury brands today, are in search of experts who can take the businesses and organizations to new heights and are looking for leaders with excellent skill set and innovative ideas.
Q: What to expect from an institute?
The institute or the course must offer a good understanding of abstract functionality of Luxury Brands. The course curriculum should offer in-depth understanding of various aspects such as different segments of goods and services, consumer behavior patterns in different parts of the world, in depth financial analysis and creation of luxury brands & success stories. Also, there should be a constant communication with industry, with regular Master classes and Ted talks from experts, which should provide students with actual industry insights. Moreover, a student should definitely consider the global learning opportunities, in addition to the faculty experience and employability provided by the institute before joining.
- Sales and Luxury Brand Professionals
- Luxury Brand Management
- Luxury Retail Operations
- Visual Merchandisers
- Product category Specialist
Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.
|Amrita Chandok||IIT, Delhi / IIFT, Delhi|
|Ankit Behl||Jaipur National University|
|Anubha Rajpal||Istituto Marangoni, London|
|Anupam Kapoor||NIFT Delhi|
|Apoorva Behal||Istituto Marangoni, London|
|Avisha||London College of Fashion, UK|
|Bhavna Kapoor||NIFT Delhi|
|Gunika Sanan||University of Winchester (School of Art), UK|
|Kartik Verma||Offered admission in IIM Rohtak / IIM Udaipur / IIM Kashipur / IIM Raipur / IMT Ghaziabad / IMI / SP Jain Mumbai / SP Jain Dubai|
|Mehak Khanna||Istituto Marangoni, Italy|
|Nitya Soni||Istituto Marangoni, Italy|
|Payal Taneja||NIFT Delhi|
|Prakriti Sardana||Fashion Institute of Design & Merchandising (FIDM), Los Angeles, USA|
|Pranav Sachdeva||Domus Academy, Italy|
|Sakshi Khera||Istituto Marangoni, London|
|Samish Jain||Istituto Marangoni, Italy|
|Siddharth Gupta||Golden Gate University, USA|
|Silkina Kothari||University of Winchester (School of Art), UK|
|Sukrit Bagchi||Domus Academy, Italy|
|Swati Gupta||NIFT Delhi|
|Varun Handa||Indian School of Business|
|Vidhi Nagpal||Amity University|