Eligibility : 10+2 pass in any discipline with 50% marks
Location : Delhi NCR (West), Mumbai
Validation :Nottingham Trent University, UK
(Subject to validation, as a part of continuous curriculum development and improvement)
This program will help students to learn the nuances of media & entertainment industry. The curriculum will include management inputs enhanced with focused entertainment/media classes and real-world experiences. The course will enable students to understand the latest technology used in the industry of Media & Entertainment as well as the future it beholds. Since the industry is becoming increasingly ‘corporatized’, the course would also teach leaners about corporate culture, challenges and demands.
Currently, India’s Media and Entertainment industry is expected to grow steadily over the next five years. The industry revenues are likely to exceed US$ 32.7 billion by 2019 from US$ 17.0 billion in 2014, growing at compound annual growth rate (CAGR) of 14.0 per cent between 2015 and 2020.
In 2014, the overall Media and Entertainment industry was estimated at US$ 17.0 billion and grew by 0.7 per cent over the previous year. The largest segment, India’s television industry, continued its strong growth momentum led by subscription revenues, representing a year-on-year growth of about 13.8 per cent. Digital Advertising has been the fastest growing segment with an annual growth rate of 44.5 per cent.
Globally, entertainment and media revenues will rise at a compound annual growth rate (CAGR) of 5.1% over the coming five years, from US$1.74trn in 2014 to US$2.23trn in 2019.
The Media and Entertainment sector is comprised of the following:
- Films: Production Houses, Distribution houses, Celebrities
- Television: TV Channels, Production Houses
- Radio: National Radio Channels, Government Radio Channels
- News: Print media, TV Media, Online Media
- Digital: YouTube, News Websites, News Apps
In 2015, the M&E industry experts have indicated that there is lack of strategic managerial acumen and organizational structure in the industry. The absence of critical training and skills that are equipped to handle creative as well as practical daily operational requirements of the industry resulted in the introduction of a full-time professional course in Media & Entertainment.
|Media and Communication Studies I||This module will enable you to explore and discuss fundamental and definitive concepts of the media and communication industry and recognize that culture evolved from communication and quickly became the backbone of evolving civilization. This module will introduce the concept of Media and communication with a focus on the role and evolution of the Print Media industry.|
|Creative Managerial Leadership||The module introduces students to creative thinking skills in order to ideate innovative management solutions to the complex management problems which may come their way. The module will emphasize the role of self-awareness and leadership skills, in success. It shall teach them to be innovative thinkers and doers and better adapted people to handle stressful situations|
|Fundamentals of Management||This module will enable students to understand principles and processes of management as applied in general and specifically to media and entertainment business. This module will enable understanding of how various functions marketing, basic finance, HRM, management and economics are organized, are inter related and generate services for the media and entertainment business.|
|Media and Communication Studies II||This module will enable you to explore and discuss fundamental and definitive concepts of the media and communication industry and recognize that culture evolved from communication and quickly became the backbone of evolving civilization. This module will introduce the concept of Media and communication with a focus on the role and evolution of the Audio Visual and Digital Media industry.|
|Media Marketing , Sales and Promotion||This module will enable you to to understand Marketing concepts to produce suitable Integrated Marketing Communications campaigns and to understand different needs of different audiences and how they relate to a particular product.|
|Business Research||The module will familiarize students to apply research methods to a range of practical problems, analyze efficiently a business data set and to interpret the output of a statistical analysis.|
|Television (Audio-Visual Media I)||The module aims to Introduce the student to the potential of the AV media, the concept of narrative style in Television and Orient them towards translating creative concepts into audio visual content and introduce them to the process of making a film.|
|Film (Audio-Visual Media-II)||The module Films would introduce the student to the nuances, process and potential of the medium. How storytelling lies at the core of all films, be it narrative, non-narrative or advertising films and how the production process is similar and yet distinct in each of these cases would all be discussed within the classes. The module would also sensitize students regarding the laws that media & entertainment industry are abided by and how the presence of laws make this industry function in a certain way.|
|Digital Media||In the module Digital Media Students will learn all the important skills of managing content both on offline and online media. This module would help students understand the entire process involved in content planning creation and management. Today the world operates on online platform and hence demand of content on online platform is on an all-time high. This module also teaches students the relevance factor of content and its promotion.|
|Overseas credit Exchange or Long Industry Attachment||In semester four, students have two options of 40-credit modules and two options of 20-credit modules. Students may opt for an opportunity to study for twelve-weeks at an institute associated with Pearl Academy anywhere in the world- as Overseas credit Exchange . Another option available to a student is to take up a twelve-week month internship as Long Industry attachment which would allow students to reinforce theoretical knowledge with practical experience while understanding the pressures of a fast moving industry.|
|Internship or Industry based Project||Amongst 20-credit modules, student can either opt for an eight-week Internship or a special industry based project under the guidance of a mentor.|
|Entrepreneurship||The module exposes the students to the decision making challenges concerning the investments needed to plan, create and run an enterprise, which is connected to:- the market demand on the one hand and to the technology on the other.|
|Interdisciplinary Workshop||In the beginning of semester five, the students will get opportunity to opt for one workshop from another School.|
|Media Research||Media Research will take the students deeper into research specific to the industry. The module aims to teach digital marketing, movie marketing, etc.|
|Final Graduate Project||In semester six, students will do a Final Graduate Project. This will either be a dissertation, business plan or an industry live project.
For dissertations, the students are expected to do a background study and identify a conceptual framework and research about a problem related to the Fashion Lifestyle Business industry. Based on this the students conduct an in depth research and are expected to come out with a publishable academic output.
In the business plan project, students are expected to identify a business opportunity and develop a business plan.
In live industry problem solving project, students are expected to extract a live problem from an e-commerce organization and propose an innovative yet practical solutions.
|Media House (Sales Executive)||Media sales executives combine creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. They apply knowledge of media and communication platforms to identify the most appropriate mediums for building awareness of a client’s brand.
They work with: press; television; radio; new media, in particular the internet.
|Media House (Content Executive) and Digital Media Managers (Content, Account Management)||The content manager will be responsible for developing the voice for all aspects of the organization’s media presence. In addition to writing, producing, collaborating and editing content, this person will also work closely with the technical team to maintain content standards with regard to new development. The content manager will also be responsible for crafting promotions and outreach campaigns.|
|Business Development Executive||Media sales executives identify which media platforms would best advertise a client’s brand or product. They work within advertising agencies or media planning and buying agencies. They enable their clients to maximise the impact of their promotion campaigns through the use of a range of media.|
|Project Managers at Production houses, Advertising agencies||Responsibilities of the job include planning and organising production schedules, assessing project and resources requirements, estimating, negotiating and agreeing budgets and timescales with clients and managers, overseeing production processes, re-negotiating timescales or schedules as necessary, selecting, ordering and purchasing materials, organising the repair and routine maintenance of production equipment, liaison with clients, marketing and sales staff
In larger companies there may be close links between production management and general or strategic management and marketing or finance roles.
|Celebrity Manager||Responsibilities of this person is to coordinate their daily schedule, travelling with them for shoots. Doing backend work like making invoices, contracts. Should have no restrictions in work hours/ late work hours and travelling. Should be able to handle work pressure and should be patient and proactive to make decisions. Should be able to handle situations when with celeb.|
|Event Production Managers||In this job you act as the company liaison for the events production team, you develop agendas/timelines and draft and adhere to event project budgets. You will also be asked to prepare and manage documents to track cost and expenses, venue assessments to create floor plans, logistics and coordination of technical aspects (lighting, sound, staging), negotiating with vendors, manage photography team management and post event reporting and evaluation|
In terms of vertical mobility it is expected that, within five years, graduates will transit to:
- Sales managers
- Brand Manager
- Account Manager
- Marketing manager
- Category manager
- Production Director
- Celebrity Managers
- Business Head
- Producer/Executive Producer