Duration : 1 Year (Evening)

Classes Timing : 4:00 pm – 7:00 pm

Eligibility : 10 + 2

Location : Delhi NCR (West), Mumbai

Selection Process: Admission is based on interview to ascertain the student’s ability and commitment.


Course Overview

At present, the Graphic Design and Advertising industry is witnessing phenomenal growth because of economic prosperity, rise in consumerism and advancement in technology. According to the US Bureau of Labour Statistics, there is an overall global growth figure of 7% in the fields of Graphic Design and Advertising. The newspaper industry, which is facing declining readership in many international markets because of digital media, continues to thrive in India, driven by increasing literacy rates, consumer spending and the growth of regional markets and specialty newspapers. Taking all of these factors into account, a Diploma in Graphic Design and Advertising is an ideal vocational course for students from any discipline.


Course Highlights:

  1. Get to learn elements of Graphic Design like:- Colour, Composition, Illustrations, and Typography
  2. Learn principles of Marketing, Consumer Behaviour and Branding
  3. Learn Digital and Social Media Advertising, TV & Mobile marketing
  4. Help in developing entrepreneurial skills
  5. Two Week Industry Projects
  6. Top performers to win Scholarships for Summer Workshops at Domus Academy Milan
  7. Students will be provided with both Industry mentorship as well as Career advice by the experts
  8. Develop Design Thinking


Testimonials

“My biggest motivation is in ‘building dreams to reality’ and I have been fortunate enough to carve out the journey of my future as they say ‘The journey of a thousand miles begins with one step’ and Pearl was my first step towards it.”

Siddhant Paul

Pearl course was my launchpad. Today I am running a design and brand asset management consultancy firm, Fejjo, with a team of 15 talented people who make the business what it is today. We have clients like TATA, GE (General Electric), GAIL (India) Limited, Pearl Academy to name a few. This is a very exciting field and each project is a new opportunity for us to extend our creativity.

Harmind
Graphic Designer


COURSE MODULE

  • History and Theory of Communication design
  • Elements of Graphic Design like:-
    • Colour
    • Composition
    • Illustrations
    • Typography
  • Design thinking and creative ideation
  • Principles of Marketing, Consumer Behaviour and Branding
  • Account Planning & Management
  • Digital and Social Media Advertising
  • TV & Mobile marketing
  • How to set up your own business : Entrepreneurship
  • Software applications
  • Integrated marketing communications
  • Market Research methodologies
  • Develop your own brand campaign

Career Path

  • Graphic Designer
  • Print Designer
  • Advertising Professional
  • Freelance Print Designer

Placements

  • Advertising Agencies
  • Graphic Design Companies
  • Print Design Firms
  • Freelance

Colleges for further studies

  • SCAD,USA
  • NID, India
  • Domus Academy, Milan, Kingston University London, Pratt University USA,
  • George Brown University, Canada

Testimonials