Azka comes from a diverse background within the luxury spectrum. She started her career with Globus as a Product Merchandiser & then went on to complete her Post Graduation in Fashion Marketing Management from Esmod ISEM, Paris post which she worked with the Condé Nast funded luxury re selling website at their head office in Paris, France. After moving back to India, worked with Gucci at their head office in Mumbai as the Retail Co-ordinator for India. This amalgamation of luxury experiences in India & abroad has helped her broaden her horizon towards the luxury industry in better understanding its nuances in each market.