Sabira is a Consultant in Branding & Communications. Having spent almost 15 years in handling Marketing and Corporate Communications functions worldwide, she chose to go independent and utilize her experience and expertise in enriching a wider range of clients. She has strategized, planned and executed activities in India, and across the world. Based in Mumbai, she has interacted with agencies, partners and vendors internationally. Handling international assignments and teams with the veritable insight and knowledge of managing culturally diverse regions and the sensitivity that needs to go along with it.
Sabira has led marketing, communications, PR and events worldwide, including internal communications, the intranet, websites, and advertising, events, BTL, coupled with lead generation. For almost a decade, she worked in the IT industry, with GTL Limited (formerly Global Tele-systems Ltd), Patni (now iGate) and Roamware/Mobileum (a telecom technology company). Along the way she has imparted her knowledge to the next generation teaching post-graduate students at the Xavier Institute of Communications (Mumbai) and under-graduate students at Pearl Academy (Mumbai).