She has an M.A. in Design Products from the Royal College of Art, London and is a creative entrepreneur, who has also been hailed as one of the top 20 creative entrepreneurs in India by IIM and the British Council. She founded DesignBait, a multi-disciplinary design and research consultancy. A passionate educator and researcher, she conducts skill development workshops in the craft sector with ILO and, most importantly, is a passionate advocate of design thinking and using its tools to propagate innovation leadership. She was recently invited to speak at TED x Delhi.
She has guided DesignBait since its inception in 2009, consulting for national and international companies like SeymourPowell UK, Designit UK, Plan Strategy, Development Alternatives, Apeejay Park Hotels, Jindal Steel, Asian Paints to name a few. Recognized for cutting edge work, she has been a recipient of prestigious Elle Décor International Design Award (EDIDA) and the Red Dot. DesignBait has successfully exhibited during London Design Week several times and has been published in various esteemed global magazines like Viewpoint UK, Designing Ways, Dwell, Elle Décor UK & India, Platform, Trend Bible, Business Standard, Mint, India Today, The Telegraph, Deccan Herald, India Today, Living Etc, Home Review, etc.