Duration : 2 Year MA

Eligibility : Graduate Degree
Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing or Design
At least 3 years fashion business experience

Location : Delhi NCR (West)

Course Overview

The Master’s Degree in Fashion Marketing provides a holistic and extensive program to transform students into thought leaders with a strategic approach. The pathway facilitates students’ learning to solve complex and challenging problems in the fashion business context.

The program looks at developing individuals to work as managers and specialists in the dynamic fashion industry in India and abroad, while enhancing their ability to work with self-direction, professionalism and originality in the domain of fashion. This program has a dual structure, allowing admission to candidates with previous fashion qualifications or equivalent fashion industry experience (Category A) or otherwise, (Category B).

This full-time Post-Graduate degree program is designed to be delivered over a six-month bridge semester, and three semesters of contact teaching, self-elected learning and industry-based projects and case studies.

Career Path

  • Challenging positions in brand positioning, sustenance and promotion with large national brands like Pantaloons, Reliance, RPG, Lifestyle, Globus, Piramyd, Trent, etc.
  • Product / Brand Managers
  • Marketing Consultants for the Lifestyle Industry
  • Retail Professionals
  • Market Researchers

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Amrita Chandok IIT, Delhi / IIFT, Delhi
Ankit Behl Jaipur National University
Anubha Rajpal Istituto Marangoni, London
Anupam Kapoor NIFT Delhi
Apoorva Behal Istituto Marangoni, London
Arushi ICFAI, Gurgaon
Avisha London College of Fashion, UK
Bhavna Kapoor NIFT Delhi
Gunika Sanan University of Winchester (School of Art), UK
Kartik Verma Offered admission in IIM Rohtak / IIM Udaipur / IIM Kashipur / IIM Raipur / IMT Ghaziabad / IMI / SP Jain Mumbai / SP Jain Dubai
Mehak Khanna Istituto Marangoni, Italy
Nitya Soni Istituto Marangoni, Italy
Payal Taneja NIFT Delhi
Prakriti Sardana Fashion Institute of Design & Merchandising (FIDM), Los Angeles, USA
Pranav Sachdeva Domus Academy, Italy
Sakshi Khera Istituto Marangoni, London
Samish Jain Istituto Marangoni, Italy
Siddharth Gupta Golden Gate University, USA
Silkina Kothari University of Winchester (School of Art), UK
Sukrit Bagchi Domus Academy, Italy
Swati Gupta NIFT Delhi
Varun Handa Indian School of Business
Vidhi Nagpal Amity University

Student Work 2016

Student Work 2015

Pareena Arneja
Impact of brand placement in movies on brand promotion and sales
Parul Mahajan
Impact of brand-name clothing on self-perceptions of the wearer
Pooja Singh
Sustainable packaging: An analysis of its impact on consumer of cosmetic industry
Richa Chari
Imapct of emotional intelligence on consumer impulsive buying behaviour
Riddhi Soni
Use of feminism as a marketing tool
Shweta Wadhwa
Dynamics of fashion and changing perception of indian youth: An analysis of Zara & Forever 21
Aanchal Sharma
The impact of website design in building trust in consumers
Sonam Kansal
Loyalty program (psychological & economical benefits): Analysis on gender preferences
Akanksha Rawat
Evolving luxury markets in emerging luxury hotspots visa-a-vis exploring further retail prospects in India.
Swarnali Mitra
Dynamics of ethical cosmetics
Anubha Sharma
Fashion re-consumption: A solution wasted fashion
Tanaya Seth
Impact of a financial crisis on the luxury sector
Anukriti Bansal
Lingerie Industry in India: A critical analysis
Aradhika Gautam
Role of fashion blogs as influential trendsetters in fashion industry
Chehal Gulati
Cellebrity: “From celebrity to eponymous designer label”
Brand loyalty as a competitive advantage for e-retail in India
Khushboo Kanodia
Dynamics of brand heritage: An analysis of its significance to the indian luxury clientele
Krati Malik
Impact of mobile marketing on consumer's buying behaviour
Naina Mital
Email Marketing : An empirical analysis of its influence on consumer attitude