Azka Sikka, an accomplished Assistant Professor in Pearl Academy's Department of Fashion Business, brings over 15 years of combined academic and corporate experience in fashion and luxury across India and Europe. Azka seamlessly blends real-world, virtual, and immersive learning practices to provide a deep understanding of her subjects.
With a focus on Brand Management, Luxury Marketing, Customer Experience Management, and Retail Operations, Azka skillfully deciphers the latest global industry and consumer trends and communication methodologies. Armed with a Master’s in Fashion Marketing Management from ESMOD, ISEM (Paris), a Diploma in Fashion Merchandising and Retail Management, and a Bachelor’s degree in Mass Media (Advertising), her academic foundation is strong.
Azka's research interests encompass Luxury Consumer Behavior and Luxury Brand Marketing. She encourages her students to be innovative, adaptable, and problem-solvers, engaging them in live industry projects that complement their core subject understanding. Her guiding motto, "Teaching is more than imparting knowledge. It’s about inspiring change," reflects her dedication to transformative education.