his paper discusses about the impact of a good website design in attracting customers and developing initial trust in them. A well designed website attracts customers in a better way and at the same time increases the awareness about the goods or services they provide. After attracting customers, it is equally important to generate initial trust in consumers. Also, initial trust decides the victory or failure of a particular company. In most of the cases it is very difficult for unfamiliar websites to generate initial trust in consumers. The framework is divided into five steps, i.e. factors affecting the design of a website, steps of increasing the trustworthiness of a website, perceived risks, methods of evaluation of a website and case study. There are various factors which are taken into consideration when it comes to attracting the customers through a good website design and quality which further leads to computer-generated interaction and buying process. Some of those factors are visual design: graphic design (look and feel) and structure design (navigation and accessibility), social cue design (social media application) and content design. Basically, these factors are very essential in improving the look and working on a website. The feel of the website is equally important. In that regard, factors such as cultural issues and the impact of colour will be taken into consideration. After exploring the features of a good website, methods of building up initial trust in users will be taken into consideration. Types of trusts and methods will be discussed in this regard. The main focus will be on the online buying behaviour followed by the explanation of perceived risks in the website design. The evaluation part of the framework will talk about evaluation of the website based on certain factors such as html address, content design, Java scripts used etc.