Luxury has its own meaning in one’s life. For some, it is a style statement and for others, it is a lifestyle. We live in a diverse world and there are various factors behind why consumers in India and globally are more generous towards luxury goods. Just like other industries, the luxury goods industry has also gone through a revolution. Consumers globally have moved towards modernization and have the power to purchase luxurious products. Some may be influenced by the brand and what it stands for, advertising or craftsmanship and exclusivity of the product. India has always had a rich tradition of luxury. In the past, India had the culture of nawabs and maharajas, who had refined tastes and were addicted to a luxurious lifestyle. Luxury itself means best craftsmanship, exclusivity, elite driving the aspirations of many, but owned by a few.