The purpose of this dissertation is to investigate the luxury shopping destinations in India vis a vis BRIC nations, study the current state of luxury retail in India an propose new destinations and platforms that would compensate for the infrastructural discrepancies present in the country or luxury market expansion. The secondary research was done from media such as newspapers, magazines, wealth reports, luxury retail reports and websites, whereas for primary research the media use were expert interviews, focus group interviews, store observation and survey data. The respondents for the survey form a representative sample of affluent consumers, 16-56 years old, residing in India’s 2 metropolitan cities with highest consumption for luxury, gauged through judgmental sampling.
It was identified that luxury clientele in India only spend 10-20% of their annual spend on luxury brands in India. Luxury malls being the current best destination for luxury retail, expanding into luxury retail platforms like high street (Horniman Circle) is seen yo be fruitful in terms of customer and brand traction. The proposed platforms like the Indian luxury wedding industry and online presence of luxury brands are the upcoming media wherein luxury goods companies are attracting the luxury clientele, both being important channels for the not so nascent Indian luxury market. When the international luxury brands understand te similarities and differences among to developed and emerging countries’ retail space for luxury, they will be able to take better decisions while investing or expanding in India. The analysis for each luxury retail destination in India can be useful not only to companies that offer luxury fashion goods, but also to those targeting the upscale market with a plethora of companies with products and services like luxury yachts, luxury cars, high-end electronics and luxury resort vacations. The new and upcoming platforms indicated in this dissertation will further help in retaining the Indian luxury consumer this increasing the GDP, given these customers’ propensity to over-indulge.