Diva’ni is India’s first cinema-inspired brand brought by Yash Raj films and Karol bagh saree house Private Limited. Diva’ni draws its inspiration from the legendary Yash Chopra, who put as much effort into draping his heroines, as he did in painting beautiful visual imageries on reel, is known for creating great style statements. Over the years, we have seen Yash Raj heroines mesmerising us with their sheer chiffon saree appearances. His memorable cinematic artistry and costumes have catapulted many a heroine to a diva and enamoured a generation of cinema lovers.
The new label – Diva’ni is a perfect example of the way Yash Chopra envisioned the leading ladies in his films. Diva’ni brings out the diva in every woman, giving her the freedom to wear her mind, expressing her innermost feelings. Diva’ni as a brand isn’t merely limited to the Bollywood genre of fashion.
This projects aims to understand the designer culture in India. Also report will give insight to journey of Karol bagh saree house to Diva’ni.
Further, it will evaluate different factors that will help brand expansion ,and effective plan in various segments which will help brand grow.