My paper talks about the lingerie Industry in India as a whole. The change this industry has undergone over the years is worth looking at and is phenomenal. The Indian Lingerie Industry has covered a long distance from its initial days where the purpose of intimate apparel was totally different from what it is today.
The Lingerie industry has a wide scope of growth in the Indian market which is quite visible as the international brands are keen on entering the Indian market over the past years.
My paper also focuses on differentiating and understanding which factor is most kept into consideration while buying lingerie. Also I analyse to understand the difference in the behaviour of the consumer when shopping online and offline for intimate apparel.