The dissertation project is about consumer perception on CSR initiatives adopted by fashion retail brands in India. The analyses whether the Indian consumer gets affected by CSR initiatives of the brands and the importance of adopting these initiatives. For this, three research objectives were framed and various articles and documents on internet were read, along with books and case studies about brands adopting CSR initiatives. Primary tools like questionnaires on CSR initiatives and consumer perception were filled and interviews from brand managers and consumers organized so that data could be collected. A hypothesis was generated and various statistical tools like ANOVA and Chi-Square tests were applied. Results showed that the Indian consumer is not much aware about CSR initiatives of brands. They are ready to pay extra if a brand follows CSR practices. They want the brands to spread awareness among them through advertisements, product labels, e-mail and SMS. This project is very interesting and helpful for Indian brands to develop/adopt CSR practices.