In India, when we talk about clothes for nursing mothers at retail outlets, it’s only the nursing bra that’s available. The choices available online are not as comfortable and convenient as compared worldwide. The aim of the project was not just to launch a clothing line for nursing mothers, but help them feel comfortable while feeding their babies in public or at home.
Value Proposition:

  • Nursing clothes
  • Easy to open
  • Easy to cover
  • Organic fabric
  • Feed baby anywhere
  • Comfortable yet fashionable