TO EXPLORE THE OPPORTUNITY FOR EXPANDING THE WOMEN’S WEAR IN THE LABEL PAWAN SACHDEVA.
Designer Pawan Sachdeva graduated from NIFT and over the years since 1996 has built a strong designer label creating a niche for impeccable styles and designs. PawanSachdeva’s designs are exemplary! Though his women’s wear is absolute class but nothing beats his signature men’s wear line. He designs each of his outfit with utmost love and passion for creativity and that is the reason why each of them is so unique and beautiful. The apparel retail environment in India is highly competitive. Men’s wear fashion has outpaced that of women’s wear but at the same time women’s wear with new trends n styles is in big demand.
Keeping ready to wear women’s wear will attract more customers n frequent buyers , putting up exhibitions helps in promotion of the label and more and more people get to know about the label. New outlet or franchise with good range of women’s wear at a prime location with large number of footfall and buyers will prove beneficial for the label. Catching new styles and innovation and getting it in the market will grab customers because nowadays customer prefer class and uniqueness in what they wear. Coming up with new collection on regular basis with a new concept every time which would stand out will build a good image for women’s wear.
In a little span the following problem can be sorted by the above ideas. Nothing can beat his exclusive men’s wear line but at the same time there is less variety in women’s wear it is usually done on order, if we expand a class apart women’s wear line the footfall will increase and the way people love the men’s wear collection they would build such a strong image for women’s wear aswell.