MPM STANDARDISATION AND CAMPAIGN DESIGNING IN HYPERMARKET “BIG BAZAAR”.
Big Bazaar is biggest hypermarket chain in India. So the VM must be effective enough to bring in the adequate traffic at the store to achieve a greater conversion rate.The objectives of my study were :to study the MPM (Merchandise presentation manual) standardisation and campaign designing in hypermarket like Big Bazaar. MPM standardisation means to study the placements of the merchandise inside the store. During this study while the MPM was kept standard, yet more emphasis was given to the Linen garments and the coordinate look on the wall display. The fashion merchandise were displayed on the wall of higher price and the core garments were displayed on the browsers on the ground in first segment. Most of the merchandise were displayed or hanged instead of stacking the merchandise.
In this study effectiveness of the big VM campaign of Big Bazaar :Monthly Bacchat, SabseSaste 3 Din, The Big Exchange campaign and Wednesday Bazaar: were studies. Big bazaarstarted a new campaign of Crazy weekends. In this campaign there are offers only on Friday, Saturdays and Sundays. During these three days some items have discount offers for the whole day and there are some of the merchandise has discount offer is only for one or teo hours.
To bring out the comparative analysis of past and present campaign a hypothesis research was done which showed that the VM has not been much effective frompast years so company should implement new strategies to increase their sales.