In Apparel Industry strength and growth comes through continuous efforts and struggle. It is necessary for every business to grow. Therefore this project is to show how a particular brand (Talbot’s in Li & Fung) works in a company, to gain big orders from buyer for more growth, find solution like adding new category if brand is not performing well and get right vendors for that category.

This Project also helps to have better understanding of this industry. Seasonal changes, designs, current trends in clothing, pricing and buyers interest are all major factors in deciding whether a business will be beneficial or not.

This project finally helps me to learn about the growth factor of this industry. This is the outcome of my learning experience in studying Talbots as a well-known brand in Li & Fung during my final semester 4 months intern ship period.