Advertisements have an impact on the minds of consumers. Thus, in order to target their customers, advertisers often forget the ethical issues involved in advertisements. Ethics is something that can be either morally good or bad. What might be good for one person can be bad for the other. This is based completely on consumer perceptions, based on the cultural values and surroundings of a person. The values and thinking of the youth and older generation is different. Thus, this research offers a comparison between perceptions of Generation X and Generation Y on unethical advertisements that are shown on television, where Generation X is defined as the age group of 35-45 years and Generation Y as age group of 18-25 years. The age group 25-35 is not being compared as people between 25-30 are similar to generation Y and 30-35 are similar to generation X.