Disney has a strong visual identity ranging from fun, happiness, color, playful, reflecting clearly in the emergence of this collection. A women’s wear collection inspired by Kid’s wear.
There is a child inside every heart, as Walt Disney said, “Adults are only kids grown up.” With the use of different techniques like acrylic colors on the fabric, dyeing techniques and details of ruffles, the collection conveys the message quite evidently.
The moods of colors are bright playful and happy inspired by kids, highlighting the basic traits of innocence and joy.
The silhouette direction is ‘ready to wear’ inspired from Japanese fashion. Simple, easy fit dresses in different lengths detailed with forms of ruffles pointing to the element of smile and fun.
Tradition kids wear fabrics like Medium and heavy weight fabrics such as cotton, crepe, tissue and organza brings out the childlike innocence lingering on to the simple psyche of childhood.