Duration : 2 Year PG Pathway

Eligibility : Graduation in any field

Location : Delhi NCR (West), Mumbai

Certification: Media & Entertainment Skill Council (MESC)


Course Overview

The 2 Year PG Pathway in Fashion Communication course is designed for graduates wanting to develop careers in the fashion industry as fashion journalists (in print, digital or television), fashion photographers or even as event designers.

This Postgraduate professional programme places a higher emphasis on professional practice within a global context where individuals experience an industry-focused curriculum through regular interactions with media professionals, and projects aligned to some of the leading fashion publications or fashion brands in the country.

The curriculum offers a Project based approach through unique combination of fashion and media modules to cater to the educational objectives of each student. The PG Fashion Communication curriculum includes photography, fashion illustration, typography, layout design, trends, styling, fashion public relations, fashion films, event design and the creative use of new digital platforms.

COURSE MODULE

Level 1
Fundamentals of Art and Design The aim of the module is to trigger inquiry, curiosity and bring all learners from diverse backgrounds to a common platform of design understanding, in the process, making them ready for design learning in their specific design disciplines. The module aims to develop visual & design vocabulary in learners. The student is introduced to visual language, fundamental theories & principles of design, evolution of art & design and encourages attitude of exploration and manipulation of acquired skills. The students learn basic techniques and understanding for design development through a process of observation, study, exploration, ideation, and perception. It enables the learner to interpret and analyse visual and textual information to develop perception and ideas for expression.
Fashion, Culture & Lifestyle The module will provide an insight into international fashion designers, their philosophies and design orientations. It will help develop skills to appreciate, analyse fashion and develop skills to be able to interpret and present basic design ideas in an appropriate manner. The module will give students an understanding of historic, traditional and contemporary fashion and textiles forms and images. They will trace its evolution through different periods and study its impact on lifestyle, influences of global economic changes and socio- cultural environment. This module will give them a context to understand the industry that touches across all cultures of the world. It will also help them grasp and comprehend fashion terminology.
Fashion Communication – I & II The module aims to develop writing skills and visual skills to communicate fashion. It will enable exploratory work using visual and technical skills.

The advance part in the module will build on knowledge and skills gained in Semester one that means Fashion Reporting will be taken to the next level that is critiquing principles, trend analysis, design & application of online media. Previous learnings of editorial illustration, techniques, graphic design, and typography and television media will be applied during class assignments and project. Students will develop skills of visualization, representation and appreciation of three dimensional forms in apparel through fashion styling.
Fashion Public Relations – I & II The module introduces the student to concepts in public relations, brand management (brand positioning, brand building and measuring) as applied to the fashion system. It gives input in global fashion brands to contextualize international fashion system. The advance part in the module is an introduction to the concept of luxury fashion brands, strategies and public relations specific to luxury fashion. In this module, students will also be introduced to Event design tools and principles will now be applied for creative conceptualization of events for fashion/luxury brands.
Broadcast Media & Fashion – I The module aims to help you develop observation and understanding of the basics of the audio visual medium and providing you with skills to create audio visual concepts specific to Fashion. Understanding the dynamics of the television newsroom will be an integral part of the module.
Level 2
Fashion Communication – III The module will build on knowledge and skills gained in level 1. Fashion Reporting will be taken to the next level that is critiquing principles, trend analysis, design & application of online media. Previous learnings of editorial illustration, techniques, graphic design and typography and television media will be applied during class assignments and project.

Students will develop skills of visualization, representation and appreciation of three dimensional forms in apparel through fashion styling and conceptual events.

Broadcast Media & Fashion – II The module aims to build on knowledge and skills gained in semester 2 and develop critical knowledge of how the Audio-Visual media operates. The module will enable students to execute high order communication solutions with a thorough understanding of the different needs of the fashion industry. Previous learnings of television media will be applied during class assignments and project.
Industry Internship The internship exposes students to prevalent commercial and industrial practice and reinforces theoretical knowledge with practical experience. It helps develop the ability to work as an effective and willing member of a team and sharpen problem-solving skills and provide an understanding of the pressures of the fast-moving media industry.
Industry-based project/Live project The Industry Project will expose the student to prevalent commercial and industrial practice and reinforce theoretical knowledge with practical experience. It will help develop ability to work as an effective and willing member of a team and sharpen problem-solving skills and provide an understanding of the pressures of the fast-moving media industry.
Final Project The module aims to draw upon and integrate the learning of the modules completed in Semesters 1 to 3 and apply these to identify, innovate fashion media solutions.
Career Path

  • PR agencies’ fashion divisions
  • Fashion brands & design houses
  • Fashion Event Design houses
  • Newspapers / Magazines / Television / Film Production Houses
  • Blogs, Social Media & content writers for fashion & lifestyle

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Ankur Scroff London College of Fashion, UK
Arvind Criton Domus Academy, Italy
Ashish Dhaka University for the Creative Arts, UK
Chandni Kochchar Parsons School of Design – The New School, NY, USA
Devyani Mehrotra Domus Academy, Italy
Dhvani Bakshi Domus Academy, Italy
Divya Jain Domus Academy, Italy
Divya Kapoor Polimoda, Italy
Inayat Goel Savannah College of Art & Design, USA
Kriti Tula London College of Fashion, UK
Kritika Kapoor University for the Creative Arts, UK
Megha Manaktala Domus Academy, Italy
Nakshatra Singh London College of Fashion, UK
Nishita Sood Parsons School of Design – The New School, NY, USA
Parul Juneja Atlanta University, USA
Pooja Malhotra London College of Fashion, UK
Prachika Lochan Gupta Domus Academy, Italy
Pratyush Kumar Manchester Metropolitan University, UK
Prerna Suri Kent University, USA
Priyanka Yadav Domus Academy, Italy
Rohan Chhabra Central Saint Martins, UK
Shuchita Gupta NIFT Delhi
Srishti Das Berkeley College, USA
Sweta Goyal NIFT Delhi
Tanya Narula Istituto Marangoni, Italy
Vaishali Shadangule Domus Academy, Italy
Yadvi Aggarwal National Institute of Design (NID), Ahmedabad
Reyanka Saha
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Resham Mahtta
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