Duration : 2 Year PG Pathway

Eligibility : Graduate in any field

Location : Delhi NCR (West), Mumbai


Course Overview

Pearl Academy is offering a 2 Year PG Pathway in Luxury Brands. Luxury may be all about exclusivity, but serving the business aspect is as important. During this program, students gain expertise in balancing the glamorous ornamentation of luxury with business acumen. The students also explore and come up with solutions to various pressing issues faced by the Luxury Industry. The program has been validated by Domus Academy, one of the most acclaimed institutes specializing in Luxury Education. This program offers a unique opportunity of understanding luxury brands like Ermenegildo Zegna, Gucci, Prada, Roberto Cavalli, Versace, Louis Vuitton, etc. The program also facilitates interaction with the luxury industry, where students gain invaluable advice from industry professionals.

COURSE MODULE

Level 1 Visual Influences in Luxury This module will help the student in understanding the basics of color, balance, texture etc. The students will explore the luxury design fundamentals which will help them in understanding the design philosophy and symbolical language of various luxury brands.
  Luxury Goods & Services I This will acquaint the learners with the concept of Luxury and introduce them to luxury product categories of Apparel, Footwear, Handbags, Automobiles and Wine & Champagne.
  Styling & Etiquette This module will provide the learning group with inputs on grooming, professional and personal styling, photography, written and verbal communication skills etc. The course would be facilitated using online blended approach.
  Luxury & Culture I This module will help the student in understanding the evolution of art & fashion until 1950’s. They will also understand how cultural emergence and diversity impacts luxury brand’s design and design language. Various art movements like Dadaism, Cubism, Art Nouveau, Minimalism, Impressionism, Pop Art, Op Art etc will be covered in this module.
  Luxury Goods & Services II This module will be extended to product categories like Jewelry, Hospitality and Spas, Watches, Yachts and Perfumery. Carrying forward from the last semester, this module will help the students in understanding the various features of luxury brands from the above mentioned varied fields. Students will also be introduced to and will analyze various luxury brands that have made a mark on global stage.
  Luxury & Culture II This will discuss fashion evolution from 1950’s onwards until the contemporary times. Changes in silhouette shapes and fashion understanding will help them in understanding how a luxury brand defines fads and trends. Students will also understand the role of designers, celebrities, political happenings, natural calamities in defining the fashion of those times. It is very important for a luxury brand to revive itself. The collection which did well decades back should be re-launched to revive the old times. This analysis will help them in conceptualizing both product and marketing strategy while learning Luxury Brand Management as a module.
  Luxury Brand Management This module will provide the students with insights on various management strategies followed by luxury brands globally. The module will help them in analyzing the age old strategies followed by luxury brands like Ferrari, Hermes, and Louis Vuitton. This module will summarize the students’ learning from last two semesters.
  Financial Management Students will be introduced to financial models and terms to help them in analyzing the financial status of a luxury brand. The course would be facilitated using blended learning approach.
  Summer Internship After year 1, students undergo 8 week summer internship in industry.
Level 2 Luxury Lifestyle & Design Management This module will provide a 360° perspective on luxury languages, trends and expressions through a highly inspirational, design-driven and conceptual module at Domus Academy, Milan. The students will also be provided with an opportunity of being in close contact with the mature luxury market of Milan.
  Luxury Retail Marketing & Management This module will give them important insights on how to market a luxury brand, distribution systems, leasing systems, entry modes and strategies etc
  E-Luxury & Digital Media This will deal with various online strategies adopted by luxury brands in a view to foster customer engagement. The course would be facilitated using online blended approach.
  Luxury PR & Advertising This will incorporate the knowledge gained by students during first two semesters into designing a PR & Advertising strategy for a luxury brand. This will involve inputs on Media Buying, Budgeting, PR Planning, PR Strategy etc.
  Luxury Project and a Global Luxury Cluster Study This module aims to consolidate and implement the creative, technical and industrial experience in order to contribute effectively, within a broad range of inter-related career roles. This semester aims to produce a managerial, well-informed and motivated professional with the ability to analyze, synthesize and conclude various complex issues related to design, planning and technical management. The course would be facilitated using blended learning approach.

Career Path

  • Luxury Brand / Marketing Managers
  • PR and Communication Managers
  • Luxury Buyers and Visual Merchandisers
  • Luxury Distribution Planners
  • Luxury Boutique Managers

Pearlites have also pursued higher education from some of the most sought after institutes in India and abroad.

Amrita Chandok IIT, Delhi / IIFT, Delhi
Ankit Behl Jaipur National University
Anubha Rajpal Istituto Marangoni, London
Anupam Kapoor NIFT Delhi
Apoorva Behal Istituto Marangoni, London
Arushi ICFAI, Gurgaon
Avisha London College of Fashion, UK
Bhavna Kapoor NIFT Delhi
Gunika Sanan University of Winchester (School of Art), UK
Kartik Verma Offered admission in IIM Rohtak / IIM Udaipur / IIM Kashipur / IIM Raipur / IMT Ghaziabad / IMI / SP Jain Mumbai / SP Jain Dubai
Mehak Khanna Istituto Marangoni, Italy
Nitya Soni Istituto Marangoni, Italy
Payal Taneja NIFT Delhi
Prakriti Sardana Fashion Institute of Design & Merchandising (FIDM), Los Angeles, USA
Pranav Sachdeva Domus Academy, Italy
Sakshi Khera Istituto Marangoni, London
Samish Jain Istituto Marangoni, Italy
Siddharth Gupta Golden Gate University, USA
Silkina Kothari University of Winchester (School of Art), UK
Sukrit Bagchi Domus Academy, Italy
Swati Gupta NIFT Delhi
Varun Handa Indian School of Business
Vidhi Nagpal Amity University

Student Work 2016

Testimonials