Eligibility : Graduate in any discipline
Location : Delhi NCR (West), Mumbai
This program in PR and Events is a full-time program. The aim of the course is to provide holistic learning to students through a process driven by a blend of theoretical and practical experience to function, strategize and render services to the PR and event management industry. This program is designed to impart skills in practical aspects that include market/audience research and analysis, campaign development, event image and design, media relations, crisis management, and communication ethics. This PG diploma program focuses on developing business acumen through designing of apt market surveys, writing news releases, producing public service announcements, conducting news conferences, and designing web pages for PR. This program is designed to acquire an understanding of the role and purposes of events in organizations and of the techniques and strategies required to plan successful special events.
Students at work
Over the last few years, students from this course have participated and contributed to major events across the nation. Such hands-on learning experience aims at equipping the students with better time management and interpersonal skills. Amidst all the chaos and crisis, students learn to develop solution oriented approach. The benefit of working with big teams of professionals gives them an expert overview on managing events. Recently students worked on events like launch of India Today Mindrocks, Ranthambore Festival, Magnetic Fields Festival, Vogue Wedding Show, Malika Abhichandani Wedding event and many more.
Student Work Video Gallery
Magnetic Fields Music Festival (Wildcity.com, Thot Events)
Magnetic Fields Festival was incredibly happy to associate with Pearl Academy and their students for the third edition of the festival in 2015. Students provided fantastic service to the festival, volunteering and supporting the work of festival organisers in a variety of roles. The work was challenging, with long hours, it involved on the spot problem solving and required them to always be hospitable and to think and work as a team. We were incredibly happy with the attitude in which Pearl Academy students approached all tasks and look forward to a continued association with the Academy.
India Today Mind Rocks 2016
We were really happy with the hard work and dedication put in by all the students from Pearl Academy. They were quick on their feet and met their duties with full concentration and no flaws.
We would like to involve few of them in our next big project.
Founder Director, Somaiya kalavidya
Thank you for your help in promoting our show at the Attic. Galvanizing your students to run all over town to put up posters was more that we could expect. We also appreciated their attending the artisan presentations on day one. Thanks so much for your continued support. It means a lot!
|Module 1 : Introduction to Event Management||This module will help you to understand concepts of event management and appreciate the planning of events.|
|Module 2 : Aesthetics and Design||This module is designed to understand the concepts of aesthetics and design, apply the concepts of creative thinking and enable you to plan events aesthetically with special attention to detailing.|
|Module 3 : Introduction to PR and Promotion||It will allow you to explore how PR can enable organizations to achieve marketing and corporate objectives|
|Module 4 : Visual and Corporate communication||This module will familiarize you with the advanced applications of computer like word processing, spreadsheets, computer aided visual presentations graphic software and integration of these applications.|
|Module 5: Event Production||This module includes the pre-production checklists, event logistics, layout and design. It will further ready you to organize special events such as weddings, conferences, corporate events.|
|Module 6: Event Crew and Team Management||This module will help you understand team dynamics and the importance of team building. module will|
|Module 7: Entrepreneurship||This module will provide you with the knowledge, skills and motivation to encourage entrepreneurial success in a variety of settings and framework.|
|Module 8: Media Planning and PR Planning||This module will introduce marketing communication methods – Advertising, Public Relations, Events, etc. and establish the strengths and weaknesses of each.|
|Industry Project||In this module, you will get an opportunity to engage in original contribution putting together achieved leanings and applying it to an empirical solution. You will engage in complex problem solving innovatively and creatively.|
- PR agencies
- Fashion brands
- Advertising agencies
- Event management companies
Colleges for further studies
- National Institute of Events Management
- NAEMD – Ahmedabad
- IED – ISTITUTO EUROPEO DI DESIGN FLORENCE
- Expert in Organizing Events and Conferences (ESTUDIOS SUPERIORES ABIERTOS DE HOSTELERÍA)