Eligibility

10+2 in any discipline

Duration

3 year

Location

Delhi

About Fashion Styling & Image Design

Style & image are what characterize celebrities, actors, TV shows, music videos, advertising, businesses, shops and people. Being well dressed and well groomed in the image conscious world requires professional experts with knowledge & expertise of emerging trends, fashion & looks.

Creating, characterizing, directing, styling and promoting the desired image of personalities, businesses and experiences is a fast emerging niche expertise as Fashion Styling & Image Design.

People and businesses are not just judged by what they do, but more critically by how they come across to be perceived and values they represent. Successful people and brands need to depend on their ability to hit the right cord in their style, grooming, demeanour, conduct, alignment with right concerns and above all, the look, feel & appearance.

With extensive presence in media and public domain, all businesses, public figures and personalities have high visibility. They need to be very well ‘groomed and dressed’ to pass the dynamic scrutiny by the consumers, well wishers and followers to match up with expectations, benchmarks and perceived status. The grooming and dressing not only includes the persona in dress & look, but the entire image that constitutes a multi-layered depth of ones being in personal and public space.

Fashion styling, image styling, brand identity, style media editing, image promotion, media make up, hair styling, art direction & photography are some of the expertise coming together to create a unique niche of professionals required to address this challenging profession.

Pearl Academy of Fashion is launching a unique program in Fashion Styling & Image Design. A combination of grooming, fashion & media make-up, identity design, expression of image/themes/stories through space & products to create a designed experience and knowledge of media are integrated to address this niche profession.

Programme Contents

The program has been designed to develop all round capabilities & hone multi-layered competence for professional practice. The program, through its five core areas covers:

1. Socio-cultural studies addresses fashion & design with focus on beauty & adornment across cultures, contemporary cultures & lifestyles, orientation to music & performing arts and insights into cultural history.
2. Image, identity & persona includes deeper understanding of phenomena of image & identity, body, mannerisms & behaviour and trends & influences that form a part of larger
image & styling profession.
3. Tools, techniques & skills focus on developing hands on knowledge of tools & techniques while developing proficient skills in visualization & communication techniques, techniques & tools of make up, photography, hair styling computer & IT applications, research techniques & tools.
4. Media & communication is to develop insights into media as a major proponent and platform for image & styling and covers introduction to media & communication, structure & operational dimensions of media, image, styling and identity in media & communication and role & function of advertising & promotion.
5. Concepts, methods & applications is the creative dimension of the learning and designed as convergent experience of one's knowledge, skills and creative flair. It is structured to develop & refine aesthetic, conceptual and applied dimensions of fashion, identity, image, styling and spatial elements through experiential learning with business
sense.

It encompasses story/theme development & realization, elements of design & fashion aesthetics, elements of visual merchandizing, brand development & promotion, fashion styling & image development, fashion marketing & business development and professional practice.