President - Fashion Design Council of India
Mr. Sethi, connoisseur of Fashion, Luxury & Lifestyle products (Made in India), set up Alliance Merchandising Company, a sourcing and buying agency in 1988. Over the years he has represented elite designers and world’s reputed & well known stores including Anthropologie, Crate & Barrel, Armani Casa for their product development and buying out of India.Since 2002, he has taken more than 25 Indian Fashion Designers to the International platform, selling their products under their own brands to notable store like Selfridges, Golf & Co, Tsum, The Conran Shop, Habitat, Coin and other through his own company. He is also associated with many Indian Fashion & Design Colleges as Jury, speaker and Adjunct Professor.
To honour his contribution in the field of exports, he was awarded the Lifetime Achievement Award by Export Promotion Council for Handicrafts which was presented by the Union Textiles Minister of India. Later, in 2006, the Carpet Export Promotion Council accoladed Sunil with yet another Lifetime Achievement Award for his contribution to the exports sector. Sunil Sethi Design Alliance has made significant contribution by taking Brand India and Indian Designers to the International markets in the field of Fashion, Textiles and Handicrafts.
Sunil Seth has been a part of the Li & Fung Group as Sr. V.P, heading divisions LIA, B and C in India. Li & Fung is a multinational company with extensive global presence and operating a sourcing network with 70 offices across 40 countries.